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Cezary Baginski commented on the post, Swipe File Letter: Hyper-Effective Cover Letter #6: From The Desk Of Dr. Russ Horine 11 years ago
Besides the point, but it’s an interesting and recently revealed fact: the Indians were actually decimated not by overwhelming numbers of settlers, but lost the same way aliens did in “The War Of Worlds” – […]
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The Marketing Rebel Team wrote a new post 11 years ago
John Carlton Marketing Tips: How to Market a Seminar
Jason is writing copy to sell a seminar, and is looking for advice. John and Lorrie offer their experience: Jason: So, does anyone have any […] -
Jason Cliff posted an update 11 years ago · updated 11 years ago
Can anyone provide examples of website homepages that do an effective job of doing what a homepage should do?
For a service business that requires conversation to close a sale and perform the work, what should a websites purpose be? Inform, Educate, Complete a Form, Make a Phone Call?
What should a homepage do for a website?
I have searched for…Read more -
The Marketing Rebel Team wrote a new post 11 years ago
John Carlton Marketing Tips: How to optimize the 80/20 rule
In this marketing hot seat, John Carlton emphasizes the importance of focusing on customers who have already bought from you. Not the ones who […] -
The Marketing Rebel Team wrote a new post 11 years ago
John Carlton Marketing Tips: Your Money is in the Ether
In this marketing hotseat, John Carlton gives some great mindset information, about how to think about your prospects and what you are selling […]
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John Carlton’s Best Ads: The Most Important Letter You’ll Ever Read
Finally, here is a great example of a completely "blind" letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It's all tease. Like the little strumpet at the local watering hole giving you a big come-on......
The 4 Best Ways to Multiply Your Copywriting Success
by David L. Deutsch You can read all the best books ever written about flying. But that doesn’t mean you can pilot an airplane. Similarly, if you want to soar to your fullest potential as a copywriter, it takes more than knowledge of copywriting. I have found four...
John Carlton’s Best Ads: Everything And The Kitchen Sink – #1 – Give Any Man Exactly What He Really Wants
Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together in one gargantuan volume. So I have to cover better sex... weight loss... earning more money......
John Carlton’s Best Ads: Hey Guys, Watch This!
This letter was purposely written to cover a glaring oversight I'd missed in all my other golf ads. Namely... identifying where the reader is now in his game. The audience is full of young guys... old guys... and rookie duffers of all stripes. One of the main...
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What type of service biz are you talking about, Jason? It might matter. Check out our pal Joe Polish’s carpet cleaning site — it’s actually an option off his home page joepolish.com (which is a gateway page for both his overall biz stuff, and his carpet cleaning site). What Joe’s done is take what COULD have been a nightmare-level complex…Read more