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Virginia Drew wrote a new post 11 years, 8 months ago
DaFont: Free Handwriting Fonts
I had a request for info on how to add and use new handwriting fonts. The site I use is DaFont.com. I created a short video showing how to d […]
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Virginia Drew wrote a new post 11 years, 8 months ago
How to Create Graphics with Free/Low Cost Software
There are times when everyone wishes that they could create some simple graphics. Maybe you just didn’t have the time to learn, or maybe you […]
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Virginia Drew wrote a new post 11 years, 8 months ago
Intro to Short Keys (typing shortcut)
ShortKeys is a utility that lets you set up short keys and link them to often-typed phrases (name, address, FAQ response, etc). Then you can […]
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posted an update 11 years, 8 months ago
Another AF comment
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Virginia Drew wrote a new post 11 years, 8 months ago
Introduction to Cool Timer
This is a free utility that puts a timer on your desktop. It is useful to keep you focused on the current project for a specified period of […]
Recent Member Lessons
John Carlton’s Best Ads: The Most Important Letter You’ll Ever Read
Finally, here is a great example of a completely "blind" letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It's all tease. Like the little strumpet at the local watering hole giving you a big come-on......
The 4 Best Ways to Multiply Your Copywriting Success
by David L. Deutsch You can read all the best books ever written about flying. But that doesn’t mean you can pilot an airplane. Similarly, if you want to soar to your fullest potential as a copywriter, it takes more than knowledge of copywriting. I have found four...
John Carlton’s Best Ads: Everything And The Kitchen Sink – #1 – Give Any Man Exactly What He Really Wants
Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together in one gargantuan volume. So I have to cover better sex... weight loss... earning more money......
John Carlton’s Best Ads: Hey Guys, Watch This!
This letter was purposely written to cover a glaring oversight I'd missed in all my other golf ads. Namely... identifying where the reader is now in his game. The audience is full of young guys... old guys... and rookie duffers of all stripes. One of the main...
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