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The Marketing Rebel Team wrote a new post 1 year, 3 months ago
John Carlton's Best Ads: One-Time-Only Market TestI first learned the “market test” concept from Jay Abraham. He had convinced a major publisher of financial newsletters to offer a dozen of them […]
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Virginia Drew wrote a new post 1 year, 3 months ago
Ben Morris: How to Use Psychographic Data to Explode SalesBen Morris is an expert at using phychographic data to sell products. In this clip he breaks it down. Ben says: I’ve worked for all of […]
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The Marketing Rebel Team wrote a new post 1 year, 3 months ago
John Carlton's Best Ads: The Amazing Secrets Of A Short, Desperate Nerd From PomonaThe book being touted in this ad was written by a nice young Catholic boy who married the first girl he ever kissed. It’s true. I couldn’t make […]
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Yannick Kitzing posted an update 1 year, 3 months ago
Hey guys
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The Marketing Rebel Team wrote a new post 1 year, 3 months ago
Forget Big Promises—Learn What Really Makes People Believe! In this video clip, David Deutsch says that it’s not enough to just make big promises. People believe when there is proof, but proof can be more […]
Recent Member Lessons
John Carlton’s Best Ads: The Most Important Letter You’ll Ever Read
Finally, here is a great example of a completely "blind" letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It's all tease. Like the little strumpet at the local watering hole giving you a big come-on......
The 4 Best Ways to Multiply Your Copywriting Success
by David L. Deutsch You can read all the best books ever written about flying. But that doesn’t mean you can pilot an airplane. Similarly, if you want to soar to your fullest potential as a copywriter, it takes more than knowledge of copywriting. I have found four...
John Carlton’s Best Ads: Everything And The Kitchen Sink – #1 – Give Any Man Exactly What He Really Wants
Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together in one gargantuan volume. So I have to cover better sex... weight loss... earning more money......
John Carlton’s Best Ads: Hey Guys, Watch This!
This letter was purposely written to cover a glaring oversight I'd missed in all my other golf ads. Namely... identifying where the reader is now in his game. The audience is full of young guys... old guys... and rookie duffers of all stripes. One of the main...