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Marcin Soltysik posted an update 9 years, 6 months ago · updated 9 years, 6 months ago
What’s the difference between SWS and Freelance Course -> http://marketingrebel.com/freelance-course/ ?
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The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Copywriting Tip: How to Create an Effective Headline
John critiques a headline that has a lot of stuff jammed into it. The letter is for a practice development product for dentists. Headline: ” […] -
The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Copywriting Tip: Find Your Niche
In this video clip, John Carlton puts a financial consultant on the hot seat and helps him define the niche for a new ebook. John’s […] -
Dritan Basha posted an update 9 years, 6 months ago · updated 9 years, 6 months ago
Anybody knows where can I find the “You Movie” blog post John talks about in SWS “Step 9 – Develop Your Story and Your Voice”? Thanks
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Hi Dritan: It is called “You, The Movie Version” and is here:
There is an update here:
To find any blog post, go to John’s blog and type in the title (in quotes) in the search bar.
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Ken Waiganjo posted an update 9 years, 6 months ago · updated 9 years, 6 months ago
Hi,
Looking for advise, I am meeting up with a dentist tomorrow to help bring in more patients, using ppc. One of the things that I here about is the commission structrure for bringing in more business.
What sort of commission should I be charging for bringing in more patients.Thank you.
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Hi Ken. This one requires you to do some research. Call other dentists, search Google to see what info is online about this tactic among dentists (and also chiropractors, a market that closely resembles dentistry in marketing techniques), just be a bulldog about finding out what’s behind this commission thing. It may be a real tactic, or it may…Read more
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Hi John, thanks alot thats a huge help.
However not sure I understand what you mean:
“It may be a real tactic, or it may require major investment, or it may be just a rumor and no one is making it work. As a writer/advisor/consultant, you’d do well to find some resources of info about it before recommending it”Thanks
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Recent Member Lessons
John Carlton’s Best Ads: The Most Important Letter You’ll Ever Read
Finally, here is a great example of a completely "blind" letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It's all tease. Like the little strumpet at the local watering hole giving you a big come-on......
The 4 Best Ways to Multiply Your Copywriting Success
by David L. Deutsch You can read all the best books ever written about flying. But that doesn’t mean you can pilot an airplane. Similarly, if you want to soar to your fullest potential as a copywriter, it takes more than knowledge of copywriting. I have found four...
John Carlton’s Best Ads: Everything And The Kitchen Sink – #1 – Give Any Man Exactly What He Really Wants
Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together in one gargantuan volume. So I have to cover better sex... weight loss... earning more money......
John Carlton’s Best Ads: Hey Guys, Watch This!
This letter was purposely written to cover a glaring oversight I'd missed in all my other golf ads. Namely... identifying where the reader is now in his game. The audience is full of young guys... old guys... and rookie duffers of all stripes. One of the main...
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Virginia Drew replied
Hi Marcin: SWS teaches you how to write copy and the Freelance course shows you how to develop that into a business. They work hand-in-hand. I purchased the Freelance Course and can highly recommend it.
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Virginia Drew replied
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This is what John says about it:
The Freelance Course was always coupled with KACS, which covered the “writing” part. First chapter, “Get Good”, refers to KACS.
SWS expands on KACS, with more detail on the writing process, plus coaching.
For the serious copywriter, all three are required reading.
(By KACS he means Kickass Copywriting Secrets,…Read more
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Marcin Soltysik replied
SOLD! Thanks 🙂 Virginia