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The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton Copywriting Tips: Does Your Prospect Know What You Do?
Gary sells and installs precast concrete steps. During this marketing hot seat, John talks to him about making sure his prospects had a reason […] -
The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton Copywriting Tips: Copywriting for Adwords
This hot seat is for Jim Curley, who is an established marketer. He wants to improve his adwords campaign for a product that teaches how to […] -
The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton Marketing Tips: A Good Copywriter is a Consultant
In this marketing hotseat, John explains that a good copywriter is a marketing consultant, not just a vendor. Â A vendor competes solely on […] -
The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton Copywriting Tips: The Snarling Beast Mindset
In this excerpt from a copywriting sweatshop, John Carlton talks about his snarling beast mindset…how he attacks the computer with a […] -
The Marketing Rebel Team wrote a new post 11 years, 1 month ago
Kevin Rogers: Skeptical Visitors to Raving Fans in 30 Sec.
In this clip from the Action Seminar, Kevin Rogers shows how he uses principles of stand up comedy to create a killer USP and convert […]
Recent Member Lessons
John Carlton’s Best Ads: The Most Important Letter You’ll Ever Read
Finally, here is a great example of a completely "blind" letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It's all tease. Like the little strumpet at the local watering hole giving you a big come-on......
The 4 Best Ways to Multiply Your Copywriting Success
by David L. Deutsch You can read all the best books ever written about flying. But that doesn’t mean you can pilot an airplane. Similarly, if you want to soar to your fullest potential as a copywriter, it takes more than knowledge of copywriting. I have found four...
John Carlton’s Best Ads: Everything And The Kitchen Sink – #1 – Give Any Man Exactly What He Really Wants
Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together in one gargantuan volume. So I have to cover better sex... weight loss... earning more money......
John Carlton’s Best Ads: Hey Guys, Watch This!
This letter was purposely written to cover a glaring oversight I'd missed in all my other golf ads. Namely... identifying where the reader is now in his game. The audience is full of young guys... old guys... and rookie duffers of all stripes. One of the main...
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