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John Carlton wrote a new post 11 years, 7 months ago
Getting Email Delivered… Read… and Acted On – Part 1
Part 1 of the email marketing course created by John Carlton & Stan Dahl, where we share the lessons we’ve learned over the years that have […]
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Stan Dahl wrote a new post 11 years, 7 months ago
Getting Email Delivered… Read… And Acted On — Overview
This course is divided into 3 modules – In Part 1, John Carlton goes deep into the psychology & structure of email writing. Throughout the […] -
Virginia Drew wrote a new post 11 years, 8 months ago
Productivity BoostersSometimes it seems like 24 hours in a day is just not enough to get everything done. But, maybe it is not that we don’t have enough hours in […]
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Virginia Drew wrote a new post 11 years, 8 months ago
Fontsquirrel — Free fonts
FontSquirrel is a site from which you can download fonts that are not already on your computer. It is free and easy to use. This is a short […]
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Virginia Drew wrote a new post 11 years, 8 months ago
Intro to PicPick
PicPick is a cool tool that does several things: screenshots colorpicker magnifier pixel ruler crosshair protractor whiteboard I […]
Recent Member Lessons
John Carlton’s Best Ads: The Most Important Letter You’ll Ever Read
Finally, here is a great example of a completely "blind" letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It's all tease. Like the little strumpet at the local watering hole giving you a big come-on......
The 4 Best Ways to Multiply Your Copywriting Success
by David L. Deutsch You can read all the best books ever written about flying. But that doesn’t mean you can pilot an airplane. Similarly, if you want to soar to your fullest potential as a copywriter, it takes more than knowledge of copywriting. I have found four...
John Carlton’s Best Ads: Everything And The Kitchen Sink – #1 – Give Any Man Exactly What He Really Wants
Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together in one gargantuan volume. So I have to cover better sex... weight loss... earning more money......
John Carlton’s Best Ads: Hey Guys, Watch This!
This letter was purposely written to cover a glaring oversight I'd missed in all my other golf ads. Namely... identifying where the reader is now in his game. The audience is full of young guys... old guys... and rookie duffers of all stripes. One of the main...
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