The Magic Cube: The Magic Cube: How To Increase Promise – Dimension 1

Click on the image to watch the video:

Exercises:

Complete these 4 exercises and incorporate the answers into your sales letter to increase the impact of your promise:

1. List 2 of the deeper benefits that your product offers your prospect.
   
   
2. List 5 “higher level” benefits your product offers, and create bullets that will grab your prospect.
   
   
3. Pick 5 benefits from your letter and make them more vivid as David explains in the video.
   
   
4. What are 2 “hidden benefits” that your product offers?

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