Stan Dahl answers the popular question: What do I do for my sales letter if I have no testimonials. His answer is not what you would want to hear.
Stanâs comments:
This is arguably the most-asked question online/offline/coaching calls/big/small. Basically, how to you formatâŠor what do you include in your sales copy when you are just starting out and you donât have testimonials? Do you want her? Do you want to mock it or do you want me to?
[embedyt] https://www.youtube.com/watch?v=d5PDUqbjvFw[/embedyt]Well, that isâŠwe have a standard thingâŠactually, Stan, what you said. Itâs a thing youâve told people, too. Just get outâŠjust reiterate what youâŠ
Yeah, thatâsâŠyou knowâŠthe blind spot of a lot of people who want to go online is, they think âthatâs itâ. They are somehow psychologically glued to this monitor and all things must happen through this keyboard and this monitor. I meanâŠthe answer to thatâŠyou donât have testimonials and you think they are integral in selling your product is, whatâs the answer? Everyone knows the answer when youâre not asking the question. Whatâs the answer?
There you go. Itâs what I call a âput on shoesâ day.
Say what he said, Stan, he doesnât have a mike.
Sorry. Itâs âgo get testimonialsâ. That is the answer to that. Every once in a while you still have to put on shoes. Youâre going to have to leave the house, gonna have to talk to people, and itâsâŠIf you cannot get someone interested in your home town, or someone you can get to, to use your product, to consume your product and say good things about it, thatâs probably a really good reason to stop whatever this good idea you have is.
I will help you with it, I will give it to you. Again, sometimes if you give it away there is no perceived value. So, giving it away is not always the best move, but if you cannot get a testimonial, and you think thatâs integral to your marketing, your success, just stop. You know, try something else. Does that not make sense to anybody? OK, because we get asked that once a month.
It could be part of the process ofâŠI think it was Brian or Mary Ellen or someone said, to find out if there is even a market you may want to test and bring people to a site, to see if you can get people interested. Pay per click, or send some type of traffic to a site with the basic idea of give something away. And it may be close to your product or something. Thatâs where you can start exchanging, get information âŠâis this something , you know, Iâll send you this free, is this something youâd likeâŠblah, blah,blah. You start doing that.
And then those people you can give them the product. âIâll give it to you. But, in exchange for you absolutely telling me what you think about it. You can tell me anything you want. You can tell me itâs horrible or you can do it. So, thatâs a way online to do it. But, really, youâve got people around you , youâve got a lot of things.
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Stan Dahl & The Marketing Rebel Team