by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them One of the biggest mistakes marketers make… is to get tired of their own advertising before the ads are actually dead. Sometimes, they...
by The Marketing Rebel Team | Inner Game & Winning Mindset, Lessons, The Scuttlebutt Sessions
This is an “R”-rated chat between copywriting legends Gary Halbert & John Carlton. This is a topic Gary and John hashed and re-hashed over for years — what it takes for people to not just absorb the secrets of world-class business… but what...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them One of the biggest mistakes marketers make… is to get tired of their own advertising before the ads are actually dead. Sometimes, they...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Jack is an attorney who is creating a sales letter for a franchise opportunity for doctors. He is writing the letter on behalf of his client, who is a doctor, and sending it out under his own letterhead. This letter is strictly for direct mail…i t will not...
by The Marketing Rebel Team | Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here is a good example of how to “piggy back” your product to another list. The cover letter is from the guy everyone on the...
by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
In this segment, John critiques a business model. The woman wants to provide travel guides (where to make copies, where to get other business services) for business travelers. John tries to shoot it down, saying that it is not really a service that would be in...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Whenever I put this ad up on the screen in seminars or marketing events, the crowd howls with laughter. It’s a funny headline. But...
by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
This video begins with a sales letter for an ebook on career change. Topics include the use of ellipses as pauses in the copy, targeting your market in your headline, the use of cognitive dissonance to energize the interest of your prospect, and the value of a...
by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Wally is on the hot seat. He wrote a letter targeted to small business owners that offers them a system that will put their business on autopilot. John explains the thought process he uses when writing and shows Wally how to put more punch into his headline by...
by The Marketing Rebel Team | Lessons
I first learned the “market test” concept from Jay Abraham. He had convinced a major publisher of financial newsletters to offer a dozen of them for, like, $19. Normally, each subscription would have separately cost as much as $200 or more. So this was...