Whenever I put this ad up on the screen in seminars or marketing events, the crowd howls with laughter.  It’s a funny headline. But … it’s funny in a way that forces you ...

I first learned the “market test” concept from Jay Abraham.  He had convinced a major publisher of financial newsletters to offer a dozen of them for, like, $19. Normally, each subscription would have ...

The book being touted in this ad was written by a nice young Catholic boy who married the first girl he ever kissed. It’s true. I couldn’t make this stuff up. The client ...