by The Marketing Rebel Team | Blog
In this marketing hot seat, John Carlton tells how to break into a market with a big splash. It was a technique used by Robert Allen, Jay Abraham, other top marketers. His comments: I think about “what would Jay do”, “what would Gary have...
by The Marketing Rebel Team | Blog
In this copywriting hotseat John Carlton discloses some simple steps we can take to develop a story in our copy: John’s advice: When we talk about stories that have a visceral impact, I want you to all become that uncle that has a story to tell on Thanksgiving....
by The Marketing Rebel Team | Blog
In this copywriting hotseat John Carlton shows how to dig down and turn a boring testimonial into one which will sell your prospects. John’s comments: When you get testimonials, first of all you have to get aggressive about it. You can’t count on happy...
by The Marketing Rebel Team | Blog
In this copywriting hot seat John Carlton shows how to hit the reader right between the eyes–hit what he calls his passionate sweet spot. Click on the arrow to play: John’s advice: When you are doing your sales detection work, think in terms of the money...
by The Marketing Rebel Team | Blog
In this copywriting hotseat John Carlton shows how to start with the basic guarantee and use attitude to improve the offer. John’s comments: John: What’s the actual offer? Stan: To buy the book for $27… John: Buy with confidence. For the next 90 days, if...
by The Marketing Rebel Team | Blog
In this copywriting hotseat John Carlton reminds us that we do not know how our prospect thinks or feels. We should not say we do. John’s comments: What do you think about that first sentence? Tell me what you think I think about that first sentence. Come...
by The Marketing Rebel Team | Blog
In this video clip, John explains how to get a great testimonial. How to use sales detective work to get the real story behind what starts out as a fairly blase tale: He is speaking with Lorrie Morgan-Ferraro, a well-known copywriter, about a coaching course she is...
by The Marketing Rebel Team | Blog
It can be tough to get your direct mail past the receptionist or another gatekeeper when you are trying to contact a professional or executive-level prospect. In this copywriting hot seat, John gives some tips on how to get your mail into the hands of the person you...
by The Marketing Rebel Team | Blog
Stan Dahl gives advice on how to set a starting point for tracking your results. Stan’s comments: You’ve obviously got a lot of ideas; you’re not going to try them all next week. The only advice I would give you is to set up some type of template to...
by The Marketing Rebel Team | Blog
John Carlton asks how to determine what a hot prospect is worth. How much you can pay for a ready-to-buy lead: John’s comments: Are you doing any type of tell-a-friend type of thing? Are you encouraging people to tell their neighbors or their relatives about...
