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In this video, David Deutsch delves into the core principles of effective copywriting, emphasizing the importance of adopting the reader’s perspective and evoking an emotional response. Drawing on lessons from influential figures like ...
How can you expect to combat consumer resistance and attacks by competitors with outdated and limited marketing weapons? Today, smart marketers see nothing but opportunity as technology — including artificial intelligence and blockchain ...
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here’s a quickie 6″x 4″ postcard I had my client send out to his ...
Especially if you have a lot of copy to create, it may tend to get a bit so-so… kind of predictable. In this video clip, David Deutsch reminds us that in order to ...
This is a presentation given during a copywriting hotseat seminar by both Carlton and the client for which he wrote many golf letters… Bob Pierce from OHP golf. You get to experience 2 ...
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