by The Marketing Rebel Team | Blog
John critiques a headline that has a lot of stuff jammed into it. The letter is for a practice development product for dentists. Headline: “Who else wants to discover the magical secrets of earning an extra $39,821 as a dentist in the next 17 days… While...
by The Marketing Rebel Team | Blog
In this video clip, John Carlton puts a financial consultant on the hot seat and helps him define the niche for a new ebook. John’s advice: You’re not going to be the uber-financial guy, and that’s not a good thing to be. What was that financial...
by The Marketing Rebel Team | Blog
In this clip, taken from a Copywriting Hotseat, John talks about how to call out to your prospect at the beginning of a sales letter, and tells when it may not be necessary… John Carlton’s hot seat is for Scott, who is selling a package that shows people how to...
by The Marketing Rebel Team | Blog
This piece is taken from a hot seat that John Carlton and Stan Dahl conducted. Harlan Kilstein is on the hot seat. He is an experienced marketer and copywriter who is trying to generate more revenue in three of his niches. You can watch this on video here:...
by The Marketing Rebel Team | Blog
John Carlton shows why there are job opportunities for skilled writers. How it is easy to set yourself apart if you can write clearly and concisely. His comments: When you get into advertising and marketing, and you get into this writing, it’s kind of a shock to a...
by The Marketing Rebel Team | Blog
In an excerpt from the Action Seminar, presenter Brian Johnson explains how to use an autoresponder email sequence to bond with your prospect. His comments: So, they register. After that registration, they go into a sequence which is now what most people in the...
by The Marketing Rebel Team | Blog
In an excerpt from the Action Seminar, Stan Dahl shares his strategies for success in business by avoiding habits that use up your time. Stan’s comments: That is the first step to productivity, honestly, how structured is your day, in my opinion, Art. Do you...
by The Marketing Rebel Team | Blog
In an excerpt from the Action Seminar, John Carlton explains how to use classic sales techniques and people skills to get past the gatekeepers to get your message heard. His comments: The skills that John has are vital for street-level salesmen. But, you can sell a...
by The Marketing Rebel Team | Blog
In an excerpt from the Action Seminar, presenters Chris Haddad and Kevin Rogers explain how the story behind a product is critical for a successful launch. Their comments: To me, there are 2 key stories to million dollar launches. Launches that actually kick a lot...
by The Marketing Rebel Team | Blog
John Carlton defines a perfect headline and tells you how to create one. He tells what a successful ad needs to accomplish. Your headline will be perfect, you’re opening sentence will be perfect, every sentence in your offer will be perfect when you cannot take...
