by The Marketing Rebel Team | Blog
John Carlton shows how to find your best “unique selling position” to successfully go up against stiff competition. His comments: Your USP should be a pithy little, maximum 2 sentence paragraph (preferably one sentence). What is it that makes you...
by The Marketing Rebel Team | Blog
John Carlton shows how basic street-level salesmanship can help you quickly bond with even hostile audiences. His comments: This is a good example of shallow knowledge. I was in a bar in Virginia City during biker week. They have them quite frequently. Bikers come in...
by The Marketing Rebel Team | Blog
John Carlton explains the benefits of a great guarantee and return policy. His comments: Remember what the guarantee does it knocks fence sitters off. Because in most of your markets you have to be dealing with a rabid element, and it better be the majority of your...
by The Marketing Rebel Team | Blog
John Carlton explains how the best in a field uses fewer tools. His comments: And it wasn’t a retro thing he was talking about. He was talking about all the pros he knew only had a few tools. It was the rookies that had all the big stuff. It’s kind of like...
by The Marketing Rebel Team | Blog
John Carlton explains how high-paid professional copywriters compete to have the “winning” ad for large clients. John’s comments: Dave asked a question earlier, and, just to clarify, he asked what a control was. It’s a question that could...
by The Marketing Rebel Team | Blog
John Carlton explains why knowing ‘the company line’ is not enough to market a product successfully. You have to dig down to the real reasons people buy. His comments: In the detective work you do, you must get past the company line. As a freelancer, I...
by The Marketing Rebel Team | Blog
In an excerpt from the Action Seminar, Mike Koenigs describes how to succeed in business by helping other successful businesses. His comments: Here’s the next tip. I call it standing on the shoulders of giants. In a way, that is what Vivian did. She associated her...
by The Marketing Rebel Team | Blog
John Carlton discusses the qualities of a poorly written advertisement, and shows how every ad contains a story. His comments: The reason we want to talk about story is not so much that it is that every ad has to have a story/ I write a lot of ads that are stories,...
by The Marketing Rebel Team | Blog
John Carlton explains the difference between a product’s features and benefits, and why you need to know the difference. Does anyone not know the difference between features and benefits? I will explain it very briefly, but does anyone not know the difference?...
by The Marketing Rebel Team | Blog
In this clip from his Simple Writing System course, John Carlton leads students through the creation of their basic sales message, the key to marketing their product or service. His comments: Dan: Hi, I’m Dan Ritchey and I am CEO of XX Marketing Services. We are a...
