by The Marketing Rebel Team | Blog
In this clip from his Simple Writing System course, John Carlton helps his students understand what they are really selling is not the physical product. It is the benefits of using the product. This is a part of the Simple Writing System. John’s comments: What...
by The Marketing Rebel Team | Blog
In this clip from his Simple Writing System course, John Carlton discusses how defining a product or service is essential in marketing, and how cliches can work either for or against a seller. His comments: John: Let’s hear what you wrote. Let’s get right down to...
by The Marketing Rebel Team | Blog
In this clip from his Simple Writing System course, John Carlton talks about the psychology of selling. Selling is an inherently hostile act, even if what you are selling is perfectly suited to the buyer’s wants and needs. His comments: One of the hardest things to...
by The Marketing Rebel Team | Blog
In this video clip, John Carlton explains the difference between features and benefits for marketing a product or service. This is point 4 of his Simple Writing System. His comments: When you think about benefits, think about things like feeding the greedy animal...
by The Marketing Rebel Team | Blog
In this video clip, John Carlton explains the difference between features and benefits for marketing a product or service. This is lesson #4 of his Simple Writing System. You can watch “Sell the Benefits part 2” by clicking here. His comments: And, again,...
by The Marketing Rebel Team | Blog
Jason is writing copy to sell a seminar, and is looking for advice. John and Lorrie offer their experience: Jason: So, does anyone have any tips on selling seminars? And the difficulties? Lorrie: I work with guys that already have a high profile, like Mark Victor...
by The Marketing Rebel Team | Blog
In this marketing hot seat, John Carlton emphasizes the importance of focusing on customers who have already bought from you. Not the ones who order and don’t open the stuff after it arrives. His comments: When you’re dealing with that 80/20 rule, a lot of...
by The Marketing Rebel Team | Blog
In this marketing hotseat, John Carlton gives some great mindset information, about how to think about your prospects and what you are selling to them. His comments: Look…I just realized what the whole problem is, and it is the same problem with Lisa and a...
by The Marketing Rebel Team | Blog
In this marketing hot seat John Carlton explains how to use photos in copy. The picture must earn its place, and it depends on if you are branding yourself. Their conversation: Lorrie: I am told that if I don’t have my picture identifying who is holding this… John: ...
by The Marketing Rebel Team | Blog
In this marketing hotseat, John Carlton explains the best way to present a product so people will want it. It must add value and be unique. Not cookie cutter, Ben: …that for $5.997 I am giving you a franchise around a mastermind. David G.: So, you’re...
