by The Marketing Rebel Team | Blog
In this marketing hotseat, John Carlton and Harlan Kilstein explain how to find out what’s really working if your company doesn’t give you the sales support that they promised. Their comments: Harlan: you’re in a system that’s...
by The Marketing Rebel Team | Blog
In this clip from a marketing John Carlton and Harlan Kilstein say that in order to get good at writing copy you have to do a lot of reading. Read critically and find out which pieces resonate with you. See what the great copywriters in your niche are doing. ...
by The Marketing Rebel Team | Blog
Eva is a marketing consultant who wants to consult with geothermal companies. Her passion is renewable energy but the market is just emerging and she wants to know how to plant her flag. John’s advice: When you start breaking this down, the fact...
by The Marketing Rebel Team | Blog
In this marketing hot seat, John Carlton tells how he examines the words he uses in his copy. Which words can be replaced, which ones should be eliminated. His comments: But, the words here, like “end”…the word “end” is what might get the...
by The Marketing Rebel Team | Blog
Gary sells and installs precast concrete steps. During this marketing hot seat, John talks to him about making sure his prospects had a reason to buy from him. John’s comments: It’s the “I didn’t know anybody did this” problem. And when...
by The Marketing Rebel Team | Blog
This hot seat is for Jim Curley, who is an established marketer. He wants to improve his adwords campaign for a product that teaches how to airbrush a motorcycle. The expert has painted bikes for some very famous people. John Carlton and Harlan Kilstein...
by The Marketing Rebel Team | Blog
In this marketing hotseat, John explains that a good copywriter is a marketing consultant, not just a vendor. A vendor competes solely on price, and doesn’t set himself off from the competition. A consultant adds a lot of value to the transaction. He can...
by The Marketing Rebel Team | Blog
In this excerpt from a copywriting sweatshop, John Carlton talks about his snarling beast mindset…how he attacks the computer with a vengeance and a “take no prisoners” approach to put excitement into his writing and make it as compelling and...
by The Marketing Rebel Team | Blog
In this clip from the Action Seminar, Kevin Rogers shows how he uses principles of stand up comedy to create a killer USP and convert visitors to buyers. These techniques can be used by anyone. Kevin’s comments: And then I started to think about how I approach...
by The Marketing Rebel Team | Blog
During the Action Seminar, John Carlton disclosed the 5 revelations about sales copy that changed the way he writes. John’s comments: These are the revelations that changed my life. Number 1. (there will be 5. I wanted to keep it to one hand. None of you guys...
