by The Marketing Rebel Team | Blog
John Carlton tells how to blow through obstacles and keep moving forward in your business. There are 4 steps that you go through to move obstacles aside and go. In this clip he explains the second step. Video Transcript: Two: Do you need more info before you can act?...
by The Marketing Rebel Team | Blog
In this copywriting hotseat, John explains how to find and focus on “the magic” that will get your prospect to buy your product. John’s comments: Here’s the Marketing Rebel “Appeal-O-Meter”. Real quick. The closer you get to...
by The Marketing Rebel Team | Lessons
Easily one of the best self-defense letters I’ve ever penned. You open the envelope, you wonder why a nickel is attached to the letter … and suddenly you’re off on a wild ride to a dangerous Oklahoma skin-head bar where you’re not just...
by The Marketing Rebel Team | Blog
In this copywriting hotseat John Carlton shows how to dig down and get the real story on why a product is selling. Not the company line. John’s comments: It is easier to understand this when you are writing for other people, but also applies when you are writing...
by The Marketing Rebel Team | Blog
John Carlton says that you should learn sales from the old-time masters. The ones who had to go door to door selling their products. They know about rejection and how to answer objections. John’s comments: How many people can sell your stuff face to face to...
by The Marketing Rebel Team | Blog
In this copywriting hotseat John Carlton explains how to become the one that people go to for advice (and to buy products). John’s comments: Copywriting Tips: I want you to get this. The offer is “Who you are”. It is the biggest part of your USP, and...
by The Marketing Rebel Team | Blog
In this copywriting hot seat, John explains how to attract your prospect’s attention at the start of your copy. Video transcript: Revenue is $750,000 to $20 million a year over three years in business. Ok. Since this is not a marketing seminar I am not going to...
by The Marketing Rebel Team | Blog
Copywriting Tips: In this copywriting hotseat John Carlton shows how and why to personalize a letter. Video Transcript: I want personalization. I’ve said this so many times it’s starting to grate on me. I keep getting people doing the “dear...
by The Marketing Rebel Team | Blog
In this clip, John Carlton discusses the importance of finding the real reason your customers buy from you. Video Transcript: We didn’t get into this, but I know you offer things that your competitors don’t offer. You must be doing that for a reason. So...
by The Marketing Rebel Team | Blog
Most copywriters try to be all things to all people. The most successful, though, are specialists. They spend a lot of time in one niche, and have a leg up on everyone else because they know the market better than the competition. In the Action...
