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In this interview, David Deutsch speaks with Clayton Makepeace, a veteran copywriter, about his career and his copywriting philosophy. Clayton shares his journey from writing TV scripts to becoming a highly successful copywriter ...
In this video, David Deutsch discloses how the top copywriters go beyond templates and formulas to connect deeply with their audiences. It’s about understanding the core desires and emotions that drive people—not just ...
Dr. Ben has developed a “black box” system for conducting masterminds. He is starting to train people in his system, and is launching a magazine. In 18 months he wants to do a ...
Bullets are like little salespeople. Each should have the power to sell the product on its own. In this month’s bonus, David shares his secrets for creating killer bullets. Use my B-U-L-L-E-T-S formula.(You ...
If you’re going to have the ability to respond to today’s changing economic situation, you’ve got to be able to think marketing. You must be able to see the marketing implications of every ...
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