I chose this letter (which continues to work very well to both house and outside lists) because  of the cool handwriting and doodles in the margins. This goes back to the concept  of ...

Golf is one of those golden markets that is clearly targeted…and populated with people who have an irrational passion for the sport.   They don’t bat an eye when I address them as “golf ...

This piece has mailed as a letter and run as a magazine ad for over seven years. It’s a prime example of ”in your face’ muscle writing– it literally  asks you to find ...

I always load up my ads with urgency. You never want to let your reader think she has the luxury to put the copy aside and think about the offer. World-class salesmen know ...