by Virginia Drew | Blog, Copywriting
In this video, David dives into a crucial part of online sales that often gets overlooked—the order form. We tend to focus a lot on writing great sales copy, but they point out that the order form can have just as much impact on whether people actually convert into...
by Virginia Drew | Blog, Copywriting
Discover the key to crafting copy that deeply resonates with your audience. In this video, David Deutsch explores why simply piling on benefits isn’t enough—it’s about making those benefits feel real, emotional, and relatable. Learn how even modest outcomes, like...
by Virginia Drew | Blog, Uncategorized
In today’s video clip, David Deutsch dives into the fascinating world of grammar! It may sound a bit dry, but trust me, understanding the mechanics of language can transform your writing. He explores common pitfalls—like overusing prepositions and burying...
by Virginia Drew | Uncategorized
In this video, David Deutsch unlocks the secrets of effective copywriting with a focus on the math behind the message! Have you ever read copy that flows effortlessly and wondered what makes it so compelling? He dives into the importance of truly understanding your...
by Virginia Drew | Blog, Copywriting
Get ready to unlock the secret behind creating powerful copy that not only captures attention but also converts. David Deutsch introduces the “magic square” – a simple yet effective tool that helps you strike the perfect balance between making a compelling...
by Virginia Drew | Uncategorized
This lesson... along with a vast library of small business marketing lessons and training programs... ...plus a private Facebook-like chat stream where you can get answers to all of your questions about marketing tools and techniques, small business growth, and life...
by Virginia Drew | Uncategorized
Would you like to know the ONE skill that has enabled A-List copywriter David Deutsch to generate more than a billion dollars in sales for companies from Boardroom Inc. and Agora Publishing to Procter & Gamble? This game-changing, career-making skill is easy to...
by Virginia Drew | Blog, Copywriting
In this engaging video, David Deutsch shares invaluable insights on the art of writing. Learn why writing a large volume of ideas, from headlines to entire drafts, is a “huge hack” for creating quality work. Discover why the best content often comes after...
by Virginia Drew | Blog, Copywriting
In this presentation, David Deutsch explores a new way of using stories in marketing and writing. Most people think you need to tell your own story or your company’s story, but what if the real secret is to connect with the stories already in your customers’ heads?...
