John Carlton gives an analogy to explain the value of testimonials in adding credibility to your message: John’s comments: I want you to as if it is you and one person sitting down. ...

In this marketing hot seat, John Carlton tells how to break into a market with a big splash. It was a technique used by Robert Allen, Jay Abraham, other top marketers. His comments: ...

In this copywriting hotseat John Carlton discloses some simple steps we can take to develop a story in our copy: John’s advice: When we talk about stories that have a visceral impact, I ...

In this copywriting hotseat John Carlton shows how to dig down and turn a boring testimonial into one which will sell your prospects. John’s comments: When you get testimonials, first of all you ...

In this copywriting hot seat John Carlton shows how to hit the reader right between the eyes–hit what he calls his passionate sweet spot. Click on the arrow to play: John’s advice: When ...

In this copywriting hotseat John Carlton shows how to start with the basic guarantee and use attitude to improve the offer. John’s comments: John: What’s the actual offer? Stan: To buy the book ...

In this copywriting hotseat John Carlton reminds us that we do not know how our prospect thinks or feels. We should not say we do. John’s comments: What do you think about that ...

In this video clip, John explains how to get a great testimonial. How to use sales detective work to get the real story behind what starts out as a fairly blase tale: He ...