John Carlton asks how to determine what a hot prospect is worth. How much you can pay for a ready-to-buy lead: John's comments: Are you doing any type of tell-a-friend type of thing? Are you encouraging people to tell their neighbors or their relatives about this?...

John critiques a headline that has a lot of stuff jammed into it.  The letter is for a practice development product for dentists. Headline:  "Who else wants to discover the magical secrets of earning an extra $39,821 as a dentist in the next 17 days... While working...

In this video clip, John Carlton puts a financial consultant on the hot seat and helps him define the niche for a new ebook. John's advice: You're not going to be the uber-financial guy, and that's not a good thing to be.  What was that financial guy's name...Cramer?...

In this clip, taken from a Copywriting Hotseat, John talks about how to call out to your prospect at the beginning of a sales letter, and tells when it may not be necessary... John Carlton’s hot seat is for Scott, who is selling a package that shows people how to get...

This piece is taken from a hot seat that John Carlton and Stan Dahl conducted.  Harlan Kilstein is on the hot seat. He is an experienced marketer and copywriter who is trying to generate more revenue in three of his niches. You can watch this on video here: John's...

John Carlton shows why there are job opportunities for skilled writers.  How it is easy to set yourself apart if you can write clearly and concisely. His comments: When you get into advertising and marketing, and you get into this writing, it’s kind of a shock to a...

In an excerpt from the Action Seminar, presenter Brian Johnson explains how to use an autoresponder email sequence to bond with your prospect. His comments: So, they register.  After that registration, they go into a sequence which is now what most people in the...

In an excerpt from the Action Seminar, Stan Dahl shares his strategies for success in business by avoiding habits that use up your time. Stan's comments: That is the first step to productivity, honestly, how structured is your day, in my opinion, Art.  Do you have...

In an excerpt from the Action Seminar, John Carlton explains how to use classic sales techniques and people skills to get past the gatekeepers to get your message heard. His comments: The skills that John has are vital for street-level salesmen.  But, you can sell a...

In an excerpt from the Action Seminar, presenters Chris Haddad and Kevin Rogers explain how the story behind a product is critical for a successful launch. Their comments: To me, there are 2 key stories to  million dollar launches.  Launches that actually kick a lot...