It can be tough to get your direct mail past the receptionist or another gatekeeper when you are trying to contact a professional or executive-level prospect. In this copywriting hot seat, John gives ...

Stan Dahl gives advice on how to set a starting point for tracking your results. Stan’s comments: You’ve obviously got a lot of ideas; you’re not going to try them all next week. ...

John Carlton asks how to determine what a hot prospect is worth. How much you can pay for a ready-to-buy lead: John’s comments: Are you doing any type of tell-a-friend type of thing? ...

John critiques a headline that has a lot of stuff jammed into it.  The letter is for a practice development product for dentists. Headline:  “Who else wants to discover the magical secrets of ...

In this video clip, John Carlton puts a financial consultant on the hot seat and helps him define the niche for a new ebook. John’s advice: You’re not going to be the uber-financial ...

In this clip, taken from a Copywriting Hotseat, John talks about how to call out to your prospect at the beginning of a sales letter, and tells when it may not be necessary… ...

This piece is taken from a hot seat that John Carlton and Stan Dahl conducted.  Harlan Kilstein is on the hot seat. He is an experienced marketer and copywriter who is trying to ...

John Carlton shows why there are job opportunities for skilled writers.  How it is easy to set yourself apart if you can write clearly and concisely. His comments: When you get into advertising ...