Dwight is selling a MLM product to businesses. Â There are 2 major points that are made. First, it is not targeted enough. Â The headline targets all businesses. Â John says that he should find a niche to start out with, so he can personalize the copy more. Second, he is...
John Carlton’s Best Ads: Did You Know There’s $31 In Your Account?
Get all of John Carlton's most successful ads here >> John Carlton's Best Ads... and The Stories Behind Them Here's a great twist on letting the reader know there's a bargain afoot. Instead of just slashing the price by $31... I urged the client to...
Sam Fishbein – Classic Salesmanship Secrets – Scuttlebutt Session
John talks to Sam Fishbein, a world-class copywriter who owned & ran a mega-profitable retail business for 45 years... and (most interesting) managed an enormous stable of "on the floor" sales people. Sam learned his copy chops working with guys like Jay Abraham,...
John Carlton’s Best Ads: Hit-Generating Postcard
Get all of John Carlton's most successful ads here >> John Carlton's Best Ads... and The Stories Behind Them Here's a quickie 6"x 4" postcard I had my client send out to his house list to boost the hits on his new website. Instead of simply offering a...
Copywriting Hotseat – The Writing Process (Become the Best Salesman You Can)
This is a presentation given during a copywriting hotseat seminar by both Carlton and the client for which he wrote many golf letters... Bob Pierce from OHP golf. You get to experience 2 perspectives...from the copywriter and the client. Click on the arrow to play:...
Marketing Hotseat — How to Prepare for a Launch
Dr. Ben has developed a "black box" system for conducting masterminds. He is starting to train people in his system, and is launching a magazine. In 18 months he wants to do a launch where he will offer the system as PLR for others to resell. He is in the beginning...
John Carlton’s Best Ads: The Dollar Bill Letter
Get all of John Carlton's most successful ads here >> John Carlton's Best Ads... and The Stories Behind Them Sometimes we all like to pretend we're not motivated by money. That's fine to believe if you want...but you cannot afford such delusions if you are a...
Kickass Copywriting Crash Course – Market Research
In this segment, John finishes with the USP and discusses the offer and guarantee. He tells how to create a USP when you can't think of anything unique about your business, and discusses the biggest problem new copywriters have. He goes on to talk about client...
John Carlton’s Best Ads: 20 Dollars From My Own Pocket
Get all of John Carlton's most successful ads here >> John Carlton's Best Ads... and The Stories Behind Them Bodybuilders are among the most insane people on the planet. Two quick stories to prove it: I once trained with Leo Costa, Jr. for a year in the...
John Carlton’s Best Ads – Marketing Rebel Insider’s Club
This corner of the Marketing Rebel Insider's Club should make your greedy little heart sing: Actual hyper-successful sales letters, broken down, and explained in detail. As a member, you have access to a rotating selection of John Carlton’s most infamous, notorious...