This corner of the Marketing Rebel Insider's Club should make your greedy little heart sing: Actual hyper-successful sales letters, broken down, and explained in detail. You can check out all of my Best Ads... and The Stories Behind Them by heading to this page. ...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #5 — Barbara, My Long-Suffering Secretary
Get all of John Carlton's most successful ads here >> John Carlton’s Best Ads... and The Stories Behind Them One of the biggest mistakes marketers make... is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that...
Gary Halbert – Getting It: Scuttlebutt Session
This is an "R"-rated chat between copywriting legends Gary Halbert & John Carlton. This is a topic Gary and John hashed and re-hashed over for years -- what it takes for people to not just absorb the secrets of world-class business... but what it takes for that...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #4 — Early Christmas Present
Get all of John Carlton's most successful ads here >> John Carlton’s Best Ads... and The Stories Behind Them One of the biggest mistakes marketers make... is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that...
Copywriting Hotseat – How to Fine-Tune a Sales Letter
Jack is an attorney who is creating a sales letter for a franchise opportunity for doctors. He is writing the letter on behalf of his client, who is a doctor, and sending it out under his own letterhead. This letter is strictly for direct mail...i t will not be...
Kickass Copywriting Crash Course: Don’t try to form your own parade
In this segment, John critiques a business model. The woman wants to provide travel guides (where to make copies, where to get other business services) for business travelers. John tries to shoot it down, saying that it is not really a service that would be in...
John Carlton’s Best Ads: PGA Pros Humiliated By Overweight, Crippled, Old-As-Dirt Golfer
Get all of John Carlton's most successful ads here >> John Carlton’s Best Ads... and The Stories Behind Them Whenever I put this ad up on the screen in seminars or marketing events, the crowd howls with laughter. It's a funny headline. But ... it's funny...
Kickass Copywriting Crash Course – Ebooks, Copywriting, Retreats
This video begins with a sales letter for an ebook on career change. Topics include the use of ellipses as pauses in the copy, targeting your market in your headline, the use of cognitive dissonance to energize the interest of your prospect, and the value of a...
Copywriting Hotseat – Tighten Your Copy and Nichefy
Wally is on the hot seat. He wrote a letter targeted to small business owners that offers them a system that will put their business on autopilot. John explains the thought process he uses when writing and shows Wally how to put more punch into his headline by...
Dan Kennedy – The Secrets To Success That Scare Most People Half To Death – Scuttlebutt Sessions
A frank discussion between John Carlton and the amazing Dan Kennedy. John & Dan go way back. They've worked on an infomercial together and have spoken at each others seminars multiple times. You always want to hear what Dan has to say about anything... and in this...