Dwight is selling a MLM product to businesses. Â There are 2 major points that are made. First, it is not targeted enough. Â The headline targets all businesses. Â John says that he should find a niche to start out with, so he can personalize the copy more. Second, he is...
John Carlton’s Best Ads: Did You Know There’s $31 In Your Account?
Get all of John Carlton's most successful ads here >> John Carlton's Best Ads... and The Stories Behind Them Here's a great twist on letting the reader know there's a bargain afoot. Instead of just slashing the price by $31... I urged the client to...
Sam Fishbein – Classic Salesmanship Secrets – Scuttlebutt Session
John talks to Sam Fishbein, a world-class copywriter who owned & ran a mega-profitable retail business for 45 years... and (most interesting) managed an enormous stable of "on the floor" sales people. Sam learned his copy chops working with guys like Jay Abraham,...
Keep Your Marketing Arsenal Well Stocked
How can you expect to combat consumer resistance and attacks by competitors with outdated and limited marketing weapons? Today, smart marketers see nothing but opportunity as technology — including artificial intelligence and blockchain — radically alters the ways...
John Carlton’s Best Ads: Hit-Generating Postcard
Get all of John Carlton's most successful ads here >> John Carlton's Best Ads... and The Stories Behind Them Here's a quickie 6"x 4" postcard I had my client send out to his house list to boost the hits on his new website. Instead of simply offering a...
Copywriting Hotseat – The Writing Process (Become the Best Salesman You Can)
This is a presentation given during a copywriting hotseat seminar by both Carlton and the client for which he wrote many golf letters... Bob Pierce from OHP golf. You get to experience 2 perspectives...from the copywriter and the client. Click on the arrow to play:...
Mastering Emotional Appeal: Clayton Makepeace’s Secrets to Writing Copy That Sells
In this interview, David Deutsch speaks with Clayton Makepeace, a veteran copywriter, about his career and his copywriting philosophy. Clayton shares his journey from writing TV scripts to becoming a highly successful copywriter and marketing consultant. He discusses...
Marketing Hotseat — How to Prepare for a Launch
Dr. Ben has developed a "black box" system for conducting masterminds. He is starting to train people in his system, and is launching a magazine. In 18 months he wants to do a launch where he will offer the system as PLR for others to resell. He is in the beginning...
David’s Inner Circle Bonus: David Deutsch’s Bullets Checklist and Templates
Bullets are like little salespeople. Each should have the power to sell the product on its own. In this month's bonus, David shares his secrets for creating killer bullets. Use my B-U-L-L-E-T-S formula.(You don’t have to use every technique in every bullet.) ........
Develop a Marketing Mindset
If you’re going to have the ability to respond to today’s changing economic situation, you’ve got to be able to think marketing. You must be able to see the marketing implications of every situation, problem or opportunity. You must be able to systematically and...