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Bullets are like little salespeople. Each should have the power to sell the product on its own. In this month’s bonus, David shares his secrets for creating killer bullets. Use my B-U-L-L-E-T-S formula.(You ...
If you’re going to have the ability to respond to today’s changing economic situation, you’ve got to be able to think marketing. You must be able to see the marketing implications of every ...
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Sometimes we all like to pretend we’re not motivated by money. That’s fine to ...
In this segment, John finishes with the USP and discusses the offer and guarantee. He tells how to create a USP when you can’t think of anything unique about your business, and discusses ...
In this discussion, David Deutsch interviews Jay Abraham, a renowned business strategist, about his approaches to growth, copywriting, and strategic thinking. Jay emphasizes the importance of leveraging existing assets within a business to ...
I still don’t know why Rodale came to me for a letter to the burgeoning Christian health market. I was the guy who wrote their “sex” letters, and was briefly blacklisted for causing ...
This aspect of immutable human nature deserves a chapter all to itself: the desire to get something for nothing. Entire businesses have been built by fulfilling this desire. If you offer a good ...
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Bodybuilders are among the most insane people on the planet. Two quick stories to ...
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