Sometimes we all like to pretend we’re not motivated by money. That’s fine to believe if you want…but you cannot afford such delusions if you are a marketer. People respond to money at ...
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I chose this letter (which continues to work very well to both house and outside lists) because of the cool handwriting and doodles in the margins. This goes back to the concept of ...
The check on the first page of the letter PDF comes stapled to the letter behind it. This is one of TRS’s best-selling teachers … and one of the reasons for that is ...
by Stan Dahl
Million Dollar Marketing Secrets Introduction – David Deutsch Credits Although Million Dollar Marketing Secrets was written many years ago, it was extensively updated in 2024, since, to put it mildly, a thing or ...
Million Dollar Marketing Secrets In David’s work as a copywriter and marketer, he has identified specific strategies that he and his clients use to succeed in today’s changing times. These strategies are organized ...
Golf is one of those golden markets that is clearly targeted…and populated with people who have an irrational passion for the sport. They don’t bat an eye when I address them as “golf ...
This piece has mailed as a letter and run as a magazine ad for over seven years. It’s a prime example of ”in your face’ muscle writing– it literally asks you to find ...
I always load up my ads with urgency. You never want to let your reader think she has the luxury to put the copy aside and think about the offer. World-class salesmen know ...
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