The Google Keyword Tool is getting to be less and less user-friendly, especially if you don't have an Adwords account. We found an inexpensive tool that looks to be very helpful if you need to find keywords with Google search info. It is called Keywords Anywhere, and...
Introducing… BERT for search
Last week Google announced a major update to their search algorithm. It uses a technology that can take into account all the words in a search rather than just the "main" ones. It is estimated that it will affect 1 in 10 Google searches. It is named after the...
How to Use the Google Keyword Planner
Google has a good (free) keyword suggestion tool that will also give estimates (from the horse's mouth, so to speak) of monthly searches for each keyword. The problem is that several years ago Google stopped giving exact estimates and now, for search volume, the...
Another reason to make your website mobile-friendly
Unless you have been under a rock the past few years, you know that more and more people are using mobile devices to surf the internet. Google is continuing to cater more and more to their needs, and last week announced that they would be instituting "mobile-first...
Google’s Fred Update: What You Need to Know
What was the Fred update? On March 7/8, 2017 Google apparently released another major update. Affected sites saw a loss of up to 70% of their visitors overnight. Because this should be of interest to anyone involved in Search Engine Marketing we are...
Jon Correll: Website Conversion Techniques You Could Learn On Your Own… If You Had 5 Years and $500,000,000 Burning a Hole in Your Pocket
Jon Correll is the co-founder and CEO of Conversion Voodoo. They provide landing page and conversion rate optimization services. Many companies do that. Conversion Voodoo is unique in several ways. First, they charge their clients $0 to get started. They only get paid...
Search Engine Optimization #2
Search Engine Optimization - #2 Put your images to work! Search engines like text or video (that it converts to text). Help search engines…help you (thinking of the scene from the movie “Jerry McGuire”)…by making adding “Alt Tags” to your images. When you upload...
Search Engine Optimization (SEO) – #1
Overview: How to update your meta tags and title on your website for SEO. This one might seem pretty basic, and there is debate about whether or not this makes a huge difference in SEO (or if Google even pays attention to them anymore), but do it anyway. SEO...