by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Dwight is selling a MLM product to businesses. There are 2 major points that are made. First, it is not targeted enough. The headline targets all businesses. John says that he should find a niche to start out with, so he can personalize the copy more. Second, he is...
by The Marketing Rebel Team | Blog, Copywriting
In this video, David Deutsch shares his transformative experiences working alongside industry legends like Jim Rutz and John Carlton. From learning the nuances of keeping an audience engaged to identifying patterns in successful messaging, this conversation highlights...
by The Marketing Rebel Team | Blog, Copywriting
Are you struggling to write copy that truly converts? In this video, David Deutsch dives into the secret weapon of effective copywriting: tension. Drawing inspiration from expert insights and practical strategies, he breaks down how to create tension in your messaging...
by The Marketing Rebel Team | Lessons, The Scuttlebutt Sessions
John talks to Sam Fishbein, a world-class copywriter who owned & ran a mega-profitable retail business for 45 years… and (most interesting) managed an enormous stable of “on the floor” sales people. Sam learned his copy chops working with guys...
by The Marketing Rebel Team | Blog, Copywriting
In this video, David Deutsch delves into the core principles of effective copywriting, emphasizing the importance of adopting the reader’s perspective and evoking an emotional response. Drawing on lessons from influential figures like Marty Edelson, David...
by The Marketing Rebel Team | Lessons
How can you expect to combat consumer resistance and attacks by competitors with outdated and limited marketing weapons? Today, smart marketers see nothing but opportunity as technology — including artificial intelligence and blockchain — radically alters the ways...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here’s a quickie 6″x 4″ postcard I had my client send out to his house list to boost the hits on his new website....
by The Marketing Rebel Team | Blog, Copywriting
Especially if you have a lot of copy to create, it may tend to get a bit so-so… kind of predictable. In this video clip, David Deutsch reminds us that in order to be compelling, copy has to have a bit of the unexpected. Click on the image to watch the video:...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
This is a presentation given during a copywriting hotseat seminar by both Carlton and the client for which he wrote many golf letters… Bob Pierce from OHP golf. You get to experience 2 perspectives…from the copywriter and the client. Click on the arrow to...
by The Marketing Rebel Team | Lessons
In this interview, David Deutsch speaks with Clayton Makepeace, a veteran copywriter, about his career and his copywriting philosophy. Clayton shares his journey from writing TV scripts to becoming a highly successful copywriter and marketing consultant. He discusses...
