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Dwight is selling a MLM product to businesses. There are 2 major points that are made. First, it is not targeted enough. The headline targets all businesses. John says that he should find a niche to start out with, so he can personalize the copy more. Second, he is selling from his heels. John tells
In this video, David Deutsch shares his transformative experiences working alongside industry legends like Jim Rutz and John Carlton. From learning the nuances of keeping an audience engaged to identifying patterns in successful messaging, this conversation highlights the irreplaceable value of mentorship and hands-on practice in mastering the craft. Discover how deep thinking, understanding audience
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here’s a great twist on letting the reader know there’s a bargain afoot. Instead of just slashing the price by $31… I urged the client to actually create special accounts for each name on his “Hot
Are you struggling to write copy that truly converts? In this video, David Deutsch dives into the secret weapon of effective copywriting: tension. Drawing inspiration from expert insights and practical strategies, he breaks down how to create tension in your messaging to motivate action—whether it’s clicking, buying, or subscribing. Learn how testimonials, future pacing, identity
John talks to Sam Fishbein, a world-class copywriter who owned & ran a mega-profitable retail business for 45 years… and (most interesting) managed an enormous stable of “on the floor” sales people. Sam learned his copy chops working with guys like Jay Abraham, Gary Halbert, as well as Carlton… and has decades of experience with
In this video, David Deutsch delves into the core principles of effective copywriting, emphasizing the importance of adopting the reader’s perspective and evoking an emotional response. Drawing on lessons from influential figures like Marty Edelson, David Ogilvy, and Gene Schwartz, the conversation highlights key strategies such as editing for impact, understanding the target market’s language,
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