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How can you expect to combat consumer resistance and attacks by competitors with outdated and limited marketing weapons? Today, smart marketers see nothing but opportunity as technology — including artificial intelligence and blockchain — radically alters the ways information is disseminated, products and services are distributed, and money is exchanged. As multichannel marketing tactics continue
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here’s a quickie 6″x 4″ postcard I had my client send out to his house list to boost the hits on his new website. Instead of simply offering a reduced price for the product, we actually
Especially if you have a lot of copy to create, it may tend to get a bit so-so… kind of predictable. In this video clip, David Deutsch reminds us that in order to be compelling, copy has to have a bit of the unexpected. Click on the image to watch the video:
This is a presentation given during a copywriting hotseat seminar by both Carlton and the client for which he wrote many golf letters… Bob Pierce from OHP golf. You get to experience 2 perspectives…from the copywriter and the client.
In this interview, David Deutsch speaks with Clayton Makepeace, a veteran copywriter, about his career and his copywriting philosophy. Clayton shares his journey from writing TV scripts to becoming a highly successful copywriter and marketing consultant. He discusses how he started by offering clients guarantees—writing copy for free and only getting paid if it outperformed
In this video, David Deutsch discloses how the top copywriters go beyond templates and formulas to connect deeply with their audiences. It’s about understanding the core desires and emotions that drive people—not just focusing on surface-level benefits. Learn how to craft messages that resonate on a personal level, from using customer insights to uncovering unique
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