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  • Hey Club,

    I deeply love John Carlton’s style and I truly believe that when it comes to learning copy from him is like learning filmmaking straight from Steven Spielberg!

    I’ve read many book about copywriting(well, actually just two and I bought the ones he has recommended so far)but this is way better!

  • John Carlton's Best Ads: Shortcuts For The ScannerI chose this letter (which continues to work very well to both house and outside lists) because  of the cool handwriting and doodles in the […]

  • John Carlton's Best Ads: Deposit Directly Into Your AccountThe check on the first page of the letter PDF comes stapled to the letter behind it. This is one of TRS’s best-selling teachers … and one of the […]

  • Hey all!

    I’m about 60% through the ‘Secrets of a marketing rebel’ course, and have completed the Pint of Beer Challenge (great stuff here, by the way… )

    I’m slightly stuck and have borderline lost creativity AFTER my hook/lead… (basically a customer story intro that leads into some blurbs to help prospects identify with the pain points).…Read more

    • Hi Adam, Welcome!

      You’re doing many things right, so let’s take a moment there.

      Getting stories from customers is a great way to get specific about their problems (before) and how the product is helping.

      All top copywriters have a step in which they let the ad go cold. That means you walk away from it for at least 2 days. Enough time so you’re…Read more

  • How you doing guys?
    I just got the SWS and let me tell you that it’s a pleasure to be part of this group of like minded people.

    I’d like to share with you some copy I wrote for my landing page and know your opinion:

    Attention lawyers!
    Make The Digital Landscape/Search Engines/Google(Ill choose one of them)Your B!tch and Kiss Good Bye To Use…Read more

    • Hi Jahzel: I appreciate your enthusiasm, but you have to go through the lessons of the SWS in order. Since you just joined a few days ago, I am pretty sure that you haven’t done everything up to Lesson 10 (headlines).

      At the least, go through the sections on bullets and headlines (and do the exercises). Also, make your headline the best you…Read more

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How can you expect to combat consumer resistance and attacks by competitors with outdated and limited marketing weapons? Today, smart marketers see nothing but opportunity as technology — including artificial intelligence and blockchain — radically alters the ways...

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