Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
The Marketing Rebel Team wrote a new post 11 years ago
John Carlton Marketing Tips: Make your words count In this marketing hot seat, John Carlton tells how he examines the words he uses in his copy. Which words can be replaced, which ones should be […]
-
The Marketing Rebel Team wrote a new post 11 years ago
John Carlton Marketing Tips: How to Use Photos in Copy In this marketing hot seat John Carlton explains how to use photos in copy. The picture must earn its place, and it depends on if you are […]
-
The Marketing Rebel Team wrote a new post 11 years ago
John Carlton Marketing Tip: How to Present Your Product In this marketing hotseat, John Carlton explains the best way to present a product so people will want it. It must add value and be unique. N […]
-
Vitaly Vingert posted an update 11 years ago · updated 11 years ago
Need some clarification on the topic of a video.
So this is for my client that has the window tinting business. We need to boost conversions, so I’m thinking of adding a video on the Thank You page after the prospect fills out an online quote form.
I’m just having trouble coming up with the content for that video. At first, I was thinking of…Read more
-
Cezary Baginski posted an update 11 years, 1 month ago · updated 11 years ago
Asking for help seems brutally difficult for me (I’d rather be hiding in a cave digging for clues alone), but the product’s worth putting out there, so …
… I’m asking for advice since my puny hunting skills aren’t enough to slay this mammoth and drag it back home alone.
I sent this promo: a life-saving biz-op like product for chiropractors…Read more
-
Thank you Virginia for your precious advice!
Here are parts which hit home the most:
“It is very tough selling a $2400 course just from an email and 2 sales letters.”
Thank you for confirming what I suspected – obviously, it removes a lot of pressure by helping me have more realistic expectations.
“Every time you make someone click you are…Read more
-
Yes, I spent quite a lot of time on the Kickass Copywriting Secrets and John’s Freelancer Course already … They helped immensely, though from what I see, I haven’t made enough progress yet, and so I’m assuming spending more time there (especially more practice) will help (until I get the lessons).
I am considering the SWS, though I’m unsure if…Read more
-
Hi Cezary. I looked through your copy… and much of my advice is the same as I gave to Jason, below — you need to get back into having a real conversation with your prospect. Right now, you’re “presenting” your case, as if you’d just walked into the room and dominated the conversation, using charts and figures, and making people think. Don’t do…Read more
-
I can’t thank you enough, John.
I’ve spent the last 30 minutes re-reading your advice – you’re 100% correct. Every word.
I had read your reply to Jason before I posted, but I only now see how relevant those suggestions are.
I can’t decide whether I’m shaken or excited. Probably both, because
you covered points I would’ve never considered,…Read more
-
-
Recent Member Lessons
John Carlton’s Best Ads: Butt-Ugly Golf
I've written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that's a bit of an exaggeration, but not much. Sometimes, the best ads come from sheer desperation. I was hitting the very bottom of my bag of tricks last year,...
John Carlton’s Best Ads: Everything And The Kitchen Sink #2 – Entire Library Of Fighting Videos
There are two ads referenced in this commentary. Â This is the second one (last couple of paragraphs). Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together...
John Carlton’s Best Ads: The Financial Bloodbath Caused By Criminal Scum
Gary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan presidency, when the financial markets -- and especially the precious metals markets -- were causing investors migraines. Banks were...
John Carlton’s Best Ads: The Nearly-Crippled Businessman
Here is an early self-defense letter, which struck a major nerve in the customer base for this market. It's run every year for the last decade in the major magazines and mailed even more often to hotlists. The appeal is simple and to the point: This is hard-core...
Virginia,
We do not have a video for the opt in form. The owner is shy to be on camera, so we have taken pictures of him doing the work and that’s what we were going to use as the slides and have him narrate it. But would that be a strong enough appeal?
Hi Vitaly – I like your idea of a video showing the care and detail these folks put into window tinting. It would have to be a good quality shoot. Add some background music and a voice over to re-sell the service. I wouldn’t describe the process. Let the video demonstrate, as you said, the main stuff. The voice over could be anyone, so if the…Read more