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The Marketing Rebel Team wrote a new post 1 month, 3 weeks ago
Sam Fishbein – Classic Salesmanship Secrets – Scuttlebutt Session John talks to Sam Fishbein, a world-class copywriter who owned & ran a mega-profitable retail business for 45 years… and (most interesting) […]
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The Marketing Rebel Team wrote a new post 1 month, 4 weeks ago
The Secret to Effective Copywriting: Make Your Audience 'Vibrate' In this video, David Deutsch delves into the core principles of effective copywriting, emphasizing the importance of adopting the reader’s […]
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The Marketing Rebel Team wrote a new post 1 month, 4 weeks ago
Keep Your Marketing Arsenal Well StockedHow can you expect to combat consumer resistance and attacks by competitors with outdated and limited marketing weapons? Today, smart marketers […]
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The Marketing Rebel Team wrote a new post 2 months ago
John Carlton's Best Ads: Hit-Generating PostcardGet all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here’s a quickie 6″x 4″ postcard I […]
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The Marketing Rebel Team wrote a new post 2 months ago
David Deutsch: Don't Do What's ExpectedEspecially if you have a lot of copy to create, it may tend to get a bit so-so… kind of predictable. In this video clip, David Deutsch reminds […]
Recent Member Lessons
John Carlton’s Best Ads: Riding Buck Naked on a Clapped-Out 2 Stroke!
Every so often, one of my clients decides to go cause trouble in a completely new field. The following ad appeared in a niche magazine recently, and caused shock waves throughout the industry. Just like we intended. Most markets out there have never seen this type of...
John Carlton’s Best Ads: Secrets Revealed
Every market in existence has inside secrets. Yes, even yours, no matter what business you're in. There are secrets to French cooking, carpentry, scoring high in math tests, playing piano and becoming an astronaut. Also cleaning carpets, battling weeds in your garden,...
John Carlton’s Best Ads: Pithify Your Pitch
Here is a good example of a simple way to organize a sales message that has multiple parts to it. If I'd tried to tell a story incorporating all these points, the letter would have ended up 16 pages long. I write long copy, but not if the same thing can be said in a...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #5 — Barbara, My Long-Suffering Secretary
One of the biggest mistakes marketers make... is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that are still cooking at peak efficiency. They see the ad every day, they get tired of it, bored with it, their spouse is...