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The Marketing Rebel Team wrote a new post 10 years, 11 months ago
Simple Writing System: Sell the Benefits 2
In this video clip, John Carlton explains the difference between features and benefits for marketing a product or service. This is point 4 of […] -
The Marketing Rebel Team wrote a new post 10 years, 11 months ago
Simple Writing System: Sell the Benefits 1
In this video clip, John Carlton explains the difference between features and benefits for marketing a product or service. This is lesson #4 of […] -
The Marketing Rebel Team wrote a new post 10 years, 11 months ago
John Carlton – How to Write a Book in 14 Days
During a Marketing Hotseat, John explained why you should have your own book and how to write it in 14 days. He lays it out in an easy to […]
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Michael W posted an update 10 years, 11 months ago · updated 10 years, 11 months ago
Hello everyone, I am looking for a part time copywriter that will both write email copy for our outbound campaigns as well as for clients, plus coach other non-marketing focused content writers on how to improve their writing style etc. This will be a mix of marketing copywriter, team player, and writing coach. I’m not sure if this is the best…Read more
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John Carlton commented on the post, Swipe File Letter: Hyper-Effective Cover Letter #7: Bargain Alert 10 years, 11 months ago
Hi Carl. In general, yes, the average human is willing to expend approximately zero effort to learn anything… until properly motivated. And even then, no matter how simple and easy the process is, most will not […]
Recent Member Lessons
John Carlton’s Best Ads: Riding Buck Naked on a Clapped-Out 2 Stroke!
Every so often, one of my clients decides to go cause trouble in a completely new field. The following ad appeared in a niche magazine recently, and caused shock waves throughout the industry. Just like we intended. Most markets out there have never seen this type of...
John Carlton’s Best Ads: Secrets Revealed
Every market in existence has inside secrets. Yes, even yours, no matter what business you're in. There are secrets to French cooking, carpentry, scoring high in math tests, playing piano and becoming an astronaut. Also cleaning carpets, battling weeds in your garden,...
John Carlton’s Best Ads: Pithify Your Pitch
Here is a good example of a simple way to organize a sales message that has multiple parts to it. If I'd tried to tell a story incorporating all these points, the letter would have ended up 16 pages long. I write long copy, but not if the same thing can be said in a...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #5 — Barbara, My Long-Suffering Secretary
One of the biggest mistakes marketers make... is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that are still cooking at peak efficiency. They see the ad every day, they get tired of it, bored with it, their spouse is...
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Hi Michael – I’ve got a stable of writers across the spectrum of experience & price. I’ll need more info before I can connect you anyone. You can either post more info here, or if there are details you’d rather not share, go over to MarketingRebelSupport.com and open a ticket. Someone will contact you within a day or two. — Stan
Thanks Stan, I’ll post a support ticket. Much appreciated!