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Latest Activity
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Scott posted an update 4 years, 8 months ago · updated 4 years, 8 months ago
New here. Going to start reading the book tonight and taking lots of notes.
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Edwin Vining posted an update 4 years, 8 months ago · updated 4 years, 8 months ago
11 years ago I bought John’s Simple Writing System as our business transitioned and we pivoted after the Great Bush Recession. After years of healthy growth (thanks in part to the wisdom of John Carlton, Perry Marshall and others) my conference and event-focused businesses are again taking a massive hit due to things outside my control. So, no…Read more
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Welcome, Edwin! I was probably a year behind you in the SWS as I took it in 2010.
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Michael Duffy posted an update 4 years, 8 months ago · updated 4 years, 8 months ago
Not a lot. Enjoying the kick Ass Copy writing book though.
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Hi Michael: It is a wonderful course. Welcome to the Club!
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Yes it is very interesting. Thank you Virginia.
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Robert Moss posted an update 4 years, 8 months ago · updated 4 years, 8 months ago
Thanks for the awesome material and huge discount.
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On behalf of John and Stan… you’re welcome!
Welcome to the Club. If you have questions, just post them here.
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Gregger posted an update 4 years, 8 months ago · updated 4 years, 8 months ago
Hello to all. Signed up for the Kick-Ass copywriting course a few days ago. I am just completing all of my other copywriter training courses and massive reading. I am ready to start looking for clients in the next few months. I was going stir-crazy in retirement so I thought it would be exciting to become a freelance copywriter. I look forward…Read more
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He Gregger: Welcome to the Club! I suggest you go through the (free) Simple Writing System Express Course. Just click on the Simple Writing System banner in the right column to get started.
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Recent Member Lessons
John Carlton’s Best Ads: Riding Buck Naked on a Clapped-Out 2 Stroke!
Every so often, one of my clients decides to go cause trouble in a completely new field. The following ad appeared in a niche magazine recently, and caused shock waves throughout the industry. Just like we intended. Most markets out there have never seen this type of...
John Carlton’s Best Ads: Secrets Revealed
Every market in existence has inside secrets. Yes, even yours, no matter what business you're in. There are secrets to French cooking, carpentry, scoring high in math tests, playing piano and becoming an astronaut. Also cleaning carpets, battling weeds in your garden,...
John Carlton’s Best Ads: Pithify Your Pitch
Here is a good example of a simple way to organize a sales message that has multiple parts to it. If I'd tried to tell a story incorporating all these points, the letter would have ended up 16 pages long. I write long copy, but not if the same thing can be said in a...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #5 — Barbara, My Long-Suffering Secretary
One of the biggest mistakes marketers make... is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that are still cooking at peak efficiency. They see the ad every day, they get tired of it, bored with it, their spouse is...
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Welcome, Scott: When you have questions, just post them here.