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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
Voice In Copywriting
In an excerpt from the first Action Seminar, John Carlton’s panel of expert copywriters critique a participant’s webpage, discussing the how to […] -
The Marketing Rebel Team wrote a new post 9 years, 8 months ago
Using Video in Advertising
In an excerpt from the Action Seminar, John Carlton’s panel of expert copywriters critique a participant’s webpage, discussing the merits and […] -
Virginia Drew wrote a new post 9 years, 8 months ago
Your browser may be leaving you vulnerable to attack…please read thisA while ago we received an email from Amazon stating that someone had recently tried to access one or more MRIC videos that are hosted on S3 using […]
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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
Simple Writing System: Huge Promise
In this video clip, John Carlton explains how your presentation or your products or services needs to grab the attention of your prospect. This […] -
The Marketing Rebel Team wrote a new post 9 years, 8 months ago
Simple Writing System : Create Effective Bullets
Carlton shows how to write bullet phrases to sell your product or service. This is point 5Â of his Simple Writing System. His […]
Recent Member Lessons
John Carlton’s Best Ads: Riding Buck Naked on a Clapped-Out 2 Stroke!
Every so often, one of my clients decides to go cause trouble in a completely new field. The following ad appeared in a niche magazine recently, and caused shock waves throughout the industry. Just like we intended. Most markets out there have never seen this type of...
John Carlton’s Best Ads: Secrets Revealed
Every market in existence has inside secrets. Yes, even yours, no matter what business you're in. There are secrets to French cooking, carpentry, scoring high in math tests, playing piano and becoming an astronaut. Also cleaning carpets, battling weeds in your garden,...
John Carlton’s Best Ads: Pithify Your Pitch
Here is a good example of a simple way to organize a sales message that has multiple parts to it. If I'd tried to tell a story incorporating all these points, the letter would have ended up 16 pages long. I write long copy, but not if the same thing can be said in a...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #5 — Barbara, My Long-Suffering Secretary
One of the biggest mistakes marketers make... is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that are still cooking at peak efficiency. They see the ad every day, they get tired of it, bored with it, their spouse is...
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