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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
Simple Writing System : Craft an Overwhelming Offer
John Carlton explains how the elements of an offer overcome any reluctance on the part of your client or buyer. This is point 13 of John’s […]
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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: Unique Sales Position
John Carlton shows how to find your best “unique selling position” to successfully go up against stiff competition. His comments: Your […] -
Virginia Drew wrote a new post 9 years, 8 months ago
IRA Investments: Real EstateReal Estate is a popular investment for IRA’s. This is probably because of the high growth/income potential and the fact that people understand it […]
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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: Tiny's Panhead Harley
John Carlton shows how basic street-level salesmanship can help you quickly bond with even hostile audiences. His comments: This is a good […] -
The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: Guarantees and Returns
John Carlton explains the benefits of a great guarantee and return policy. His comments: Remember what the guarantee does it knocks fence […]
Recent Member Lessons
John Carlton’s Best Ads: Riding Buck Naked on a Clapped-Out 2 Stroke!
Every so often, one of my clients decides to go cause trouble in a completely new field. The following ad appeared in a niche magazine recently, and caused shock waves throughout the industry. Just like we intended. Most markets out there have never seen this type of...
John Carlton’s Best Ads: Secrets Revealed
Every market in existence has inside secrets. Yes, even yours, no matter what business you're in. There are secrets to French cooking, carpentry, scoring high in math tests, playing piano and becoming an astronaut. Also cleaning carpets, battling weeds in your garden,...
John Carlton’s Best Ads: Pithify Your Pitch
Here is a good example of a simple way to organize a sales message that has multiple parts to it. If I'd tried to tell a story incorporating all these points, the letter would have ended up 16 pages long. I write long copy, but not if the same thing can be said in a...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #5 — Barbara, My Long-Suffering Secretary
One of the biggest mistakes marketers make... is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that are still cooking at peak efficiency. They see the ad every day, they get tired of it, bored with it, their spouse is...
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