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The Marketing Rebel Team wrote a new post 1 year, 3 months ago
John Carlton's Best Ads: PGA Pros Humiliated By Overweight, Crippled, Old-As-Dirt GolferWhenever I put this ad up on the screen in seminars or marketing events, the crowd howls with laughter. It’s a funny headline. But … it’s […]
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Virginia Drew wrote a new post 1 year, 3 months ago
Turn Skeptics into Buyers: David Deutsch Reveals the Magic Square Technique
Get ready to unlock the secret behind creating powerful copy that not only captures attention but also converts. David Deutsch introduces the […]
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Virginia Drew wrote a new post 1 year, 3 months ago
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Virginia Drew wrote a new post 1 year, 3 months ago
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Virginia Drew wrote a new post 1 year, 3 months ago
Kill Your Darlings: The Secret to Becoming a Better Writer
In this engaging video, David Deutsch shares invaluable insights on the art of writing. Learn why writing a large volume of ideas, from headlines […]
Recent Member Lessons
John Carlton’s Best Ads: Riding Buck Naked on a Clapped-Out 2 Stroke!
Every so often, one of my clients decides to go cause trouble in a completely new field. The following ad appeared in a niche magazine recently, and caused shock waves throughout the industry. Just like we intended. Most markets out there have never seen this type of...
John Carlton’s Best Ads: Secrets Revealed
Every market in existence has inside secrets. Yes, even yours, no matter what business you're in. There are secrets to French cooking, carpentry, scoring high in math tests, playing piano and becoming an astronaut. Also cleaning carpets, battling weeds in your garden,...
John Carlton’s Best Ads: Pithify Your Pitch
Here is a good example of a simple way to organize a sales message that has multiple parts to it. If I'd tried to tell a story incorporating all these points, the letter would have ended up 16 pages long. I write long copy, but not if the same thing can be said in a...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #5 — Barbara, My Long-Suffering Secretary
One of the biggest mistakes marketers make... is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that are still cooking at peak efficiency. They see the ad every day, they get tired of it, bored with it, their spouse is...
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