One of the biggest mistakes marketers make... is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that are still cooking at peak efficiency. They see the ad every day, they get tired of it, bored with it, their spouse is...

Here is a good example of how to "piggy back" your product to another list.  The cover letter is from the guy everyone on the list will recognize.  They already trust him, and are good customers.  His word is gold. So use that trust, if you can....

Whenever I put this ad up on the screen in seminars or marketing events, the crowd howls with laughter.  It's a funny headline. But ... it's funny in a way that forces you to continue reading. It's not funny just to be funny. It's funny in an outrageous and intriguing...