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Vicki Rowe posted an update 7 years, 1 month ago · updated 7 years, 1 month ago
Hi everyone, I’m Vicki in New Zealand. I have been involved with Marketing (mainly in admin/co-ordination roles) for most of my life but my very new job where I was employed as Sales Support as now morphed and my awesome, weirdo, but amazing at Marketing boss now wants me write all new copy for the hunting apparel that we sell along with all our…Read more
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Eric Panter posted an update 7 years, 1 month ago · updated 7 years, 1 month ago
Hi John,
You mention taking a speed-reading course before your library binge back when you were getting started.
Do you remember the name of the course? I’d love to find out if it’s still available.
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It was the Evelyn Woods course. Not sure if it’s still out there, but it was the main go-to program at one time. JFK’s entire administration took it.
I don’t speed read anymore, however. I do devour some books using the general tactic, which focuses on examining a book logically, by reading the table of contents, the introduction and forwa…Read more
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Grace Tinsen posted an update 7 years, 2 months ago · updated 7 years, 1 month ago
I’m finding myself stuck in 2018 (already!) I’ve had some success with newspaper ads (my own product) which can produce front end sales and some residual with continuity sales. I’m stuck trying to figure out how to develop the passive income side of the business. Affiliate mkt? Use my e-book somehow? Figure out how to do a lifestyle…Read more
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Hi Grace: Welcome to the Club and to the Simple Writing System Home Study course.
To give you any meaningful suggestions, we would need some more information. What is your current business? What interests and skills do you have? You say your current market is seniors, but most of the seniors I know (and, living in Florida and being what…Read more
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Happy New Year and thank you Virginia! I have a memory supplement business. The average customer is likely 72-80. I run newspaper ads, have an 800 number and a call center. It converts pretty well, and I suspect my lack of gathering emails is the call center: they only get paid to sell and not gather other information so I tangle with them…Read more
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Hi Grace: A lifestyle blog would be a good idea as long as you have a passion for it. It seems like there are a couple of ways to go…either specialize in one of the areas you mention or just have a “what am I thinking today” type of blog with more personality. It would probably be easier to monetize more of a targeted blog.
One thing I would…Read more
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Venoo Morgan posted an update 7 years, 2 months ago · updated 7 years, 2 months ago
Hi I’m Venoo from Jamaica, happy to be a part of this group and looking forward to going all the way. This is an extremely new territory for me so I’m extremely nervous and excited at the same time. I’m currently studying affiliate marketing as a new career and I definitely want to be a tremendous value to the tribe I will be building.
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Hi Venoo: Welcome to the Club and welcome to the Simple Writing System Home Study course. If you have any questions, feel free to post them here.
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The Marketing Rebel Team wrote a new post 7 years, 2 months ago
Make your writing error-free (spelling and grammar) with Grammarly
Sometimes it seems that it is a “macho” thing to do…to not care about the grammar and spelling when someone (not you, I’m sure) writes a blog […]
Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
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The Freelance Course
Hi Vicki: Welcome to the Club. They just started a new Simple Writing System Coaching program, which would be an enormous help to you. It looks like they are still enrolling people, but I don’t know how long it will last. In the coaching program you get a live coach to help you with the exercises. You can look at it here:…Read more