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Latest Activity
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Elodie posted an update 7 years, 2 months ago · updated 7 years, 2 months ago
So good to be on your team. Right now, just have to settle in. Elodie
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Ariba Farheen posted an update 7 years, 2 months ago · updated 7 years, 2 months ago
Hi, Could you please advise on best resources I can refer to for developing word of mouth marketing? Thanks!
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Hi Ariba: You have to be a bit more specific here. What is your product or service and what do you mean by word of mouth marketing? People actually referring other people to you, viral postings online, or what? It used to be that “word of mouth” meant people telling other people about a local business. Today that could also mean online…Read more
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The Marketing Rebel Team wrote a new post 7 years, 2 months ago
Don't do this on Facebook…For several years now, Facebook has been a great source of free traffic for websites. Of course, marketers have taken full…and in some cases, […]
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Rahel Khalique posted an update 7 years, 2 months ago · updated 7 years, 2 months ago
Hello everyone! I’m Rahel and I’m a rookie copywriter who’s trying to establish a solid foundation in copywriting knowledge and skills.
I really look forward to exchanging ideas with you all and benefiting from this course.
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Hi Rahel: Welcome to the Club and welcome to the Simple Writing System Coaching program. I know you will get a lot out of the program if you apply yourself. Colin is a fantastic teacher and can help you out a lot.
If you have any questions that don’t relate to your SWS lessons, feel free to post them here. All SWS questions should be posted…Read more
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Mark Beniston posted an update 7 years, 3 months ago · updated 7 years, 2 months ago
I am new to this group but reading between the lines becoming a copywriter of any note is a lot more science and hard work than just being born great. To that end it seem to me that doing research is a huge part in the copywriting process. Any tips on how to get into good habits from the get go?
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Hi Mark,
Remarkably good question. Thanks for posting it.
Having spent a lot of time with many hugely successful copywriters, one thing I’ve learned is the ones who have a proven they can write ads that create more sales than other ads, in different markets, spend more time ‘ much more time ‘ on researching the market than they do writing the…Read more
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Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
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Hi Elodie: Welcome to the Simple Writing System Coaching Program. It is a wonderful class and you will enjoy it and learn a lot (as I did) as long as you apply yourself. If you have any questions that don’t relate to the SWS, feel free to post them here. Any SWS questions should be posted in your Classroom for Colin’s feedback.
Enjoy!
Thanks for welcome.