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The Marketing Rebel Team wrote a new post 7 years, 2 months ago
A wacky excuse to contact your prospects (or clients)Anyone who uses content to keep in touch with customers and prospects occasionally (or maybe more often) hits a dry period where they can’t think […]
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Kileiwangbe Newme posted an update 7 years, 2 months ago · updated 7 years, 2 months ago
Hi, my name is kilei, and i’m new here. Glad to be here.
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Dylan Smallman posted an update 7 years, 3 months ago · updated 7 years, 3 months ago
So I am in the simple writing system and have done both lessons 1 and 2 but can’t get my hands on lesson 3 is it coming out soon? Is it available now?
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Hi Dylan: I’m glad you are enjoying the SWS Express course. If anyone else wants to get in on this free course just go here (quickly) to sign up: http://simplewritingsystem.com/
The email for lesson 3 hasn’t gone out yet. They are spending a couple of days on each lesson. When lesson 3 is live you will get an email and if you go to Lesson 2…Read more
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Hi Dylan: The email for Lesson 3 has gone out. If you didn’t receive it you can just go to lesson 2 and you’ll see the link where they say that Colin has moved on to Lesson 3.
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Dylan Smallman posted an update 7 years, 3 months ago · updated 7 years, 3 months ago
I am begining my career as a marketer and want to master copywriting so that I can become a highly paid powerfully persuasive copywriter. I want to be one of the greats.
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Hi Dylan: Welcome to the Club!
You’ve come at a great time because John and Colin Chung (one of John’s successful students and teacher of the Simple Writing System) are running a live Simple Writing System express course. It is free to join and you can learn and get some feedback on your efforts. You have to do it right away, though, because…Read more
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August Worden posted an update 7 years, 3 months ago · updated 7 years, 3 months ago
Hey guys (and girls), I am in the fitness industry and wanted to know if any of you have any killer ways to generate new leads? Thanks!
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Hi August: What are you selling? Do you own a gym, market fitness products? Also, what are you doing now? What is working and what isn’t working? Let us know a bit about where you are now so you don’t get suggestions that are not relevant or that you are already using. Thanks.
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Hi Virginia. I do not own a gym and actually do not have a desire to. Currently I work as a personal trainer and the gym owner lets me be in charge of my own clientele (in charge of attracting and maintaining everyone I train; he gives me a long leash) But I also do remote coaching via online. Typically I rely on referals but lately have been…Read more
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One thing you can do, especially for online clients, is to do some youtube videos. Write down 10 questions that your clients ask and create one video to answer each with a call to action at the end. If your coaching is not inexpensive you might want to have some type of lead magnet to get people to give you their email addresses, and you can…Read more
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Maybe you could do some type of promotion in conjunction with the gym. Maybe a free group session where you can teach people the basics of getting into shape/losing weight, since the New Year is coming up. You could show them how having a personal trainer helps them keep going and actually reach their goals.
I am just throwing this out. I…Read more
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This is all great stuff Virginia. Thank you!
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Hi August: One more suggestion. I kind of hesitate to suggest it because most people would just dismiss the possibility, but if you are in a smaller market you could develop a 2-3 minute spot on a timely topic and pitch it to a local TV station for a spot on the morning news. I did this a few years ago and was able to get on about 9 stations.…Read more
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Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
Premium Programs
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Hi Kilei: Welcome to the Club!