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Daniil posted an update 8 years, 4 months ago
Hey, Rockstars. I found a list of very valuable Gary Halbert videos on YouTube. I’ve downloaded the videos and turned them into mp3 audios. I’ve been observing the content like a sponge at my night job at the warehouse. Gary Halbert and John Carlton are the 2 Rockstars I’ve been listening to most often while moving freight.
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Raymond Merz posted an update 8 years, 5 months ago · updated 8 years, 5 months ago
Hello folks — I’m wondering where I can find the remainder of the Scuttbutt tapes. I’m only able to find 3 posted. Thanks for the help.
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Todd Lamb posted an update 8 years, 5 months ago · updated 8 years, 5 months ago
Good Morning – just checking in as I am starting this process today. My apologies for the Avatar pic – I assume it is being pulled from one of our fitness sites… not the best for this venue. Regardless, I am looking forward to the training and coaching. Cheers ~ tl
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nice – thanks!
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Hi Todd: Welcome to the Club and to the SWS Coaching Program. I know that if you apply yourself you will get so much out of it. I took it in 2010 and even though I am not a pro copywriter I still find that it affects my everyday life. Kind of hard to explain, but you will understand when you are finished with the course.
Best of luck to you.
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Stephen Trevarthen posted an update 8 years, 5 months ago · updated 8 years, 5 months ago
Just a newcomer so only want to check out what’s on offer
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Welcome to the Club, Stephen.
You might want to start with the Complete Guide to the Marketing Rebel Insider’s Club. You can find it here: https://1023.marketingrebelclub.com/membership-guide/ . There is also a link in the right column under Membership Detail.
Any questions, just post them here. Thanks
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John Talamo posted an update 8 years, 5 months ago · updated 8 years, 5 months ago
Hello…I’m new to the site. So, wanted to say hello and post our businesses most pressing problem: How does one get a potential customer off of their ass and actually do something with you after there telling you that the like/love what you’re offering? Thanks JohnT
P.s. Can go to my description page for more detail.-
Hi John: There is a big difference between someone liking a product and actually taking money out to purchase it. You haven’t resolved all of his objections. Did someone say they loved your product but haven’t bought? Maybe you should ask him what is holding him back.
You might consider taking the Simple Writing System. The coaching program…Read more
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Good points, Virginia. The chance to be mentored in this one-time class under Mark is a rare opportunity. I’ve known and trusted Mark for decades, and he’s an original teacher (from the very first classes we offered, many moons ago).
Specifically trying to get a customer off their ass involves deep salesmanship… plus the knowledge that…Read more
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Welcome to the Club!
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Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
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Hi Raymond: We only post them for a short while. There are about 3 more that we will be posting, but we only leave up 2 at a time (I will leave the third up for a few days, but it should have been taken down already)
I see. Do you rotate them, or are the ones that have already been posted gone forever?
We rotate them. They will probably be published again in the spring.