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David Deutsch posted an update 10 months, 1 week ago · updated 10 months, 1 week ago
One of my pet peeves is that too many people don’t take their copy for a “test drive” before they submit or run it.
Here’s an easy way to do it:
1. Give it to someone (preferably a potential prospect) to read. Or read it aloud to them.
2. Notice if and where they start to resist further reading or listening. (If you’re reading, notice…Read more
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The Marketing Rebel Team wrote a new post 10 months, 3 weeks ago
John Carlton's Best Ads: The Most Important Letter You'll Ever ReadFinally, here is a great example of a completely “blind” letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you […]
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David Deutsch posted an update 10 months, 3 weeks ago
Big (enormous, actually) mistake too many copywriters make…
Writing copy as if they are the first person in history to make that promise.
They say: Make a lot of money! Lose a lot of weight! Be more successful!
Prospects say: “Oh, please, tell me more.”
No they don’t. Prospects say: I’m outta here.
You need some MSP:
✅ MAKE…Read more
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John Carlton posted an update 11 months ago · updated 11 months ago
Have you watched the Copywriting Hotseat just posted (below) about empathy?
It’s full of critical insights to a real-world situation with someone trying to break into a new market… plus some savvy warnings about wading into shark-infested marketing waters.
There’s absolutely ZERO need for you to go through the “screw around and find out”…Read more
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This was great thanks John.
Especially the reminder about making sure to write everyday even in the most inconvenient of places!
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David Deutsch wrote a new post 11 months ago
The 4 Best Ways to Multiply Your Copywriting Successby David L. Deutsch You can read all the best books ever written about flying. But that doesn’t mean you can pilot an airplane. Similarly, if y […]
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John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
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Thanks David.
Love these tips you post every so often in here. Always take something away from them!
Owen.
You’re very welcome, Owen.
Thanks for letting me know!