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Owen Murphy posted an update 11 months, 2 weeks ago · updated 11 months ago
Saw this on LinkedIn and love this ad.
I happen to be reading Ogilvy on Advertising right now. I immediately thought of Ogilvy when I saw this ad which is what initially grabbed my attention, only to read the post and discover it has a totally different story behind…Read more
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Owen Murphy posted an update 11 months, 2 weeks ago · updated 11 months, 1 week ago
Question for David Deutsch, which I am sure a lot of people would appreciate what I am about to ask!
We have all seen the amazing John Carlton swipe file of his best ads. I, in fact, have purchased the entire file and study his work daily.
My question for David……..
When is your amazing swipe file being released to the public for a…Read more
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Hi Owen: They are discussing how to release a swipe file for David, but it is not now available.
Since you are a Gold member of David’s Inner Circle, you already know this, but for anyone wondering about how to get access to more of David’s stuff, he has a very inexpensive Inner Circle membership which has as a bonus a breakdown of one of his…Read more
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Thank you Virginia.
Can’t wait for that swipe file!
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Owen, I hear you.
I’m on it.
Flattered by the demand for it.
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Looking forward to it David!
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Togara Marechera posted an update 11 months, 1 week ago · updated 11 months, 1 week ago
The Simplest Model
1. Here’s who Iam
2. Here’s what I’ve got for you
3. Here’s what it will do for you
4. Here’s what I want you to do right nowMy name is Dr. Togara Coswell Marechera MD. I strongly believe that no one should be…Read more
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Hi Togara, This is a very good start. Following a proven template is a good way to get started with copywriting. Or anything.
You’ve buried your biggest promise. If it’s true (as in, you would lose your medical license for making this claim), you want to move it up.
Don’t give me the chance to think, “I’ve heard this all before…” if you have…Read more
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Hi, thank you, Stan, for pointing out the errors.
And thank you for the invitation to learn more. At the moment, the offer is steep for me, but I am considering it and will definitely be a part of it later.
Regarding the switch from arthritis to knee pain, back pain, and hip pain, arthritis affects these areas, so a person with arthritis who…Read more
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Corrected Copy
Arthritis can be cured
Are you tired of living with the unbearable pain caused by arthritis? Are you ready to break free from the excruciating pain of this debilitating condition?
I am Dr. Togara Coswell Marechera MD, and I have the game-changing solution you’ve been waiting for.
For years, I have been helping people like you…Read more
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Tagara, your corrected copy is better — more about ME, less about YOU. ; )
What I’d love to see now is a little mechanism and proof.
Just a bit about HOW it works.
And just a bit of proof that it works.
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Corrected Copy.
Arthritis Can Be Cured!
Here are the corrected paragraphs:
Are you tired of living with the unbearable pain caused by arthritis? Are you ready to break free from the excruciating pain of this debilitating condition?
I am Dr. Togara Coswell Marechera, MD, and I have the game-changing solution you’ve been waiting for.
For…Read more
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Hey Hey there. I’m John-Michael, hailing from the area of Southern California. Doing my quick intro as recommended on our on-boarding email. =)
In the realm of words, where authenticity speaks louder than volume, I’ve often thought and felt that I had found my calling.
In truth, I’ve actually lost this “calling” a time or two. (another sto…Read more
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Welcome, John-Michael. When you have questions, feel free to post them here.
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Welcome, John-Michael.
Thanks for sharing your story so eloquently and interestingly.
Hope you are staying dry there in SoCal and everything is ok.
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Thank you Ma’am. I definitely will do @virginia-drew. I appreciate you welcoming me this morning. =)
And, OMG, Whoah. I cannot believe that it is really YOU @David Deutsch. What a special treat to have YOU comment on my post and writing. We are all safe and sound here in the rainstorm. Thank you for the well wishes.. =)
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Togara Marechera posted an update 11 months, 1 week ago · updated 11 months, 1 week ago
My name is Togara Coswell Marechera. I am a certified weight loss specialist and an experienced medical doctor. Over the past 4 years, I have seen just about every kind of individual who would like to lose weight.
I have seen people who couldn’t help it.
I have seen people who would struggle and struggle to lose a few kgs, and then the…Read more
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Talk more about me before you go on and on about other people.
I care about *me* losing weight. Not what you’ve done for others who are not like me. Tell me what you can do for me. Hook me with a benefit or two.
And then you can tell me it works for these kinds of people. Organize the design so I can scan that section and find myself.
>> You…Read more
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Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
Premium Programs
Platinum MastermindÂ
The Simple Writing System
Enter The Clubhouse
Kick-Ass CopywritingÂ
Carlton Swipe Files
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Owen! Thank you!
You inspired me to read the post on LinkedIn which inspired me to leave this reply:…Read more
I enjoyed reading your reply David!
I’d appreciate being followed on LinkedIn by my mentor if you feel kind enough to do that lol >> https://www.linkedin.com/in/murph-the-writer/