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The Marketing Rebel Team wrote a new post 11 months, 2 weeks ago
John Carlton's Best Ads: Everything And The Kitchen Sink – #1 – Give Any Man Exactly What He Really WantsAnother Rodale piece– this time, they got impatient selling individual books about the various parts of men’s lives… and decided to just lump […]
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Max Gerlach posted an update 1 year ago · updated 11 months, 2 weeks ago
Hello thinkers!
Hope you’re having/had an amazing day.My name’s Max, and I live in Germany.
I have been in DR-Copywriting since ~July’23.
I’ve done no real work yet, so I have no point of reference for how well my work performs in the real world…That being said…
back then, I started with the books – Adweek, Scientific Advertising…Read more -
Togara Marechera posted an update 11 months, 2 weeks ago
Mike Koenigs: Cross-Channel Marketing – From One Channel to Six Channels in Six Weeks
I learned a 10 x 10 x 4 formula
First 10 (16)
1. What should I eat to lose weight?
2. Is red meat okay to eat?
3. Why do I wake up and pee at night?
4. How many fruits should I eat per day?
5. Can I substitute sugar with honey?
6. Why do I gain back all the…Read more -
Togara Marechera posted an update 11 months, 4 weeks ago · updated 11 months, 2 weeks ago
I liked this action seminar – https://1023.marketingrebelclub.com/aso-rogers-convert-visitors-into-fans/
Identity
Struggle
Discovery
ResultsI am going to write a copy in the comment section using the above principles.
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“Lose 2-10 kg in 6 weeks” without dieting (giving up delicious foods) or bone-crushing exercises.
My name is Dr. Togara Coswell Marechera. I am a medical doctor and a certified weight loss specialist. For over 4 years, I have been helping helpless, confused, and wounded individuals effortlessly lose weight and keep it off.
The nerve-shattering…Read more
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Tagara, nice job incorporating those elements.
Your writing has potential but awkward phrasings spoil the effect. So the first thing, for now, is just some slight tweeks to smooth out the writing and make it less jarring.
Compare this version to yours. In addition to just being more diligent about editing your own work, a friend who speaks…Read more
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Thank you, David
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Owen Murphy posted an update 11 months, 3 weeks ago · updated 11 months, 2 weeks ago
Hey everyone.
I’ve been in the Clubhouse before but never really made an “introduction”.
I’m Owen from Ireland. Several months ago, I began studying copywriting as someone who spent 14 years working as a chef, quit school early, never studied marketing in my life and never wrote a single sentence since I was 12 years old.
I started…Read more
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Owen, welcome and good to see you here!
I’m betting working as a chef is good preparation for working as a copywriter — starting with the right ingredients, blending things together harmoniously, the importance of presentation, and understanding that sometimes things just need time to simmer and come together.
We’re looking forward to this c…Read more
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Yes David and don’t forget the aggressive screaming when things go wrong! lol
Don’t worry. Idea Power is on my list of “to-do’s”!
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Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
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Max, welcome.
I’ve done some copy seminars in Germany and really enjoy the active direct response scene there.
Working under a mentor is a great thing to aim for.
It can be a hard gig to get though when you’re starting out because until you, as they say, “cross the border,” it’s a pretty big time investment to for the mentor.
Still, it can’t…Read more
Thanks for your supporting response, David!
You like the seminars over here in Deutschland…
Your last name…
You’re sure you don’t have any roots here? 😉
And what seminars have you done in Germany?
Took a look into your program/group, and it seems pretty interesting…