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Daniel Cugliari posted an update 9 years, 4 months ago · updated 9 years, 4 months ago
Yo guys. Dan here. Brand new to the site – but been a big time fan of Carlton since I first heard him on Joe Polish’s podcast.
Here’s a bit about me… and a question.I’ve recently taken on the daunting (and likely crash-and-burn scenario) task of becoming the ‘director’ of an established biz.
TRANSLATION: My boss left, I know the biz inside ou…Read more -
Joel Helfer posted an update 9 years, 4 months ago
Just started a new podcast \” CelebrityOnFire.com to give attention and authority and make the invisible visible!
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The Marketing Rebel Team wrote a new post 9 years, 5 months ago
John Carlton Marketing Tips: How to Name Your Product
Naming products is a function of lining up your benefits and your features. It is kind of like that way you come down on headlines. John’s […]
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The Marketing Rebel Team wrote a new post 9 years, 5 months ago
John Carlton: How to Set and Reach Realistic GoalsThe Action Seminar is all about taking action, and John Carlton kicks it off with a discussion about how to set and reach goals–business and […]
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The Marketing Rebel Team wrote a new post 9 years, 5 months ago
John Carlton Copy Tips: Headline Tip #1: Think in Terms of Three
In this copywriting hotseat John Carlton says that in order to create effective headlines, think in terms of three benefits. John’s […]
Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
Premium Programs
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Enter The Clubhouse
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Daniel Cugliari replied
Thanks Pete! VWO looks great. Seems to win all the votes in comparisons. Can’t wait to have a full set of heat maps and analytics with what is working on our site or not.
Thanks for narrowing it down for me 😉