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John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter

by The Marketing Rebel Team | Aug 1, 2023 | Lessons

There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...

John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First

by The Marketing Rebel Team | Jul 26, 2023 | Lessons

Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...

John Carlton’s Best Ads: We Screwed Up Big Time

by The Marketing Rebel Team | Jul 11, 2023 | Lessons

Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...

John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter

by The Marketing Rebel Team | Jul 6, 2023 | Lessons

Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.

Boy, did it ever cause a reaction…

You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…

… and some of his other top-grossing ads…

… PLUS, get additional commentary and insights from John on this and many more of his best ads.

Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.

And start applying those same techniques to your own sales copy.

All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.

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Virginia Drew replied 9 years, 5 months ago

Hi David: Stan will be sending out another email, probably next week, about how to do that. Nothing will be disabled until you have the opportunity to sign up.
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  Robert replied 9 years, 5 months ago
  
  Thanks Virginia

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John Carlton replied 9 years, 5 months ago

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Hi Tanner. Thanks.

The best kinds of testimonials are the “before and after” kind, because they’re very specific and tell a quick story. Without knowing your situation, it’s hard to help you map it out, but basically some version of “before I took the SWS, I was _______________” (clueless, struggling in my career/biz, had never had a winning ad,…Read more

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John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter

John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First

John Carlton’s Best Ads: We Screwed Up Big Time

John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter

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