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John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter

by The Marketing Rebel Team | Aug 1, 2023 | Lessons

There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...

John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First

by The Marketing Rebel Team | Jul 26, 2023 | Lessons

Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...

John Carlton’s Best Ads: We Screwed Up Big Time

by The Marketing Rebel Team | Jul 11, 2023 | Lessons

Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...

John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter

by The Marketing Rebel Team | Jul 6, 2023 | Lessons

Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.

Boy, did it ever cause a reaction…

You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…

… and some of his other top-grossing ads…

… PLUS, get additional commentary and insights from John on this and many more of his best ads.

Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.

And start applying those same techniques to your own sales copy.

All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.

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John Carlton replied 9 years, 5 months ago

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Everyone’s path to expertise will be different. For me, just getting good at being a “regular” copywriter for agencies was a goal — I didn’t think much beyond that, because I barely had an idea what a freelancer did, or what possibilities were out there.

After a couple of years, I had met Jay Abraham, and through him other copywriters who were…Read more

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Stan Dahl replied 9 years, 5 months ago

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Robert,

You can lookup agencies and copywriter-for-hire websites online. You’ll be among a LOT of writers if you go those routes. IMO, it’s not the best way to get jobs.

If you don’t have this already, get yourself 3 success stories. Contact everyone you know who might know someone who works in a business that needs copy (that’s all of…Read more

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John Carlton replied 9 years, 5 months ago

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Hi Josh. This is all about your salesmanship chops. Look at your current network as a resource for your freelance career. Don’t abuse it, don’t mis-use it, but for sure don’t ignore it, either.

Think like a salesman. How might you approach people in your Rolodex (and, btw, I prefer a REAL Rolodex, with names written on cards you can flip…Read more
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  Josh Earl replied 9 years, 5 months ago
  
  Hey John, yes, that makes a ton of sense. I’m prone to overthinking things, and I know I’m doing that here.
  
  “Think like a salesman” (and what that actually means) is the #1 thing I’ve gotten from your teaching. I’m one of those writers learning to sell, so I need to have it pounded into my skull repeatedly.
  
  Thanks!

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Virginia Drew replied 9 years, 5 months ago

Hi Tanner: We will be publishing them over the next few weeks. There are 8 in all. The next one will be published on Sunday.
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  Tanner Harp replied 9 years, 5 months ago
  
  Thanks Virginia!
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    Tanya MarCia replied 9 years, 5 months ago
    
    Are they in the bonus material?
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      Virginia Drew replied 9 years, 5 months ago
      
      You can find them in the top menu (John Carlton’s Corner/Kickass Copywriting Crash Course). They are a part of the regular MRIC content. If you can’t find them, send me a PM
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        Tanya MarCia replied 9 years, 5 months ago
        
        Thank you, Virginia. Also, please add me to the list for info regarding continued coaching. I’m very interested in continuing to be mentored by Jimbo Curley. Thank you.

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John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter

John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First

John Carlton’s Best Ads: We Screwed Up Big Time

John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter

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