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Marcin Soltysik posted an update 9 years, 6 months ago · updated 9 years, 6 months ago
What’s the difference between SWS and Freelance Course -> http://marketingrebel.com/freelance-course/ ?
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The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Copywriting Tip: How to Create an Effective Headline
John critiques a headline that has a lot of stuff jammed into it. The letter is for a practice development product for dentists. Headline: ” […] -
The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Copywriting Tip: Find Your Niche
In this video clip, John Carlton puts a financial consultant on the hot seat and helps him define the niche for a new ebook. John’s […] -
Dritan Basha posted an update 9 years, 6 months ago · updated 9 years, 6 months ago
Anybody knows where can I find the “You Movie” blog post John talks about in SWS “Step 9 – Develop Your Story and Your Voice”? Thanks
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Hi Dritan: It is called “You, The Movie Version” and is here:
There is an update here:
To find any blog post, go to John’s blog and type in the title (in quotes) in the search bar.
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Ken Waiganjo posted an update 9 years, 6 months ago · updated 9 years, 6 months ago
Hi,
Looking for advise, I am meeting up with a dentist tomorrow to help bring in more patients, using ppc. One of the things that I here about is the commission structrure for bringing in more business.
What sort of commission should I be charging for bringing in more patients.Thank you.
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Hi Ken. This one requires you to do some research. Call other dentists, search Google to see what info is online about this tactic among dentists (and also chiropractors, a market that closely resembles dentistry in marketing techniques), just be a bulldog about finding out what’s behind this commission thing. It may be a real tactic, or it may…Read more
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Hi John, thanks alot thats a huge help.
However not sure I understand what you mean:
“It may be a real tactic, or it may require major investment, or it may be just a rumor and no one is making it work. As a writer/advisor/consultant, you’d do well to find some resources of info about it before recommending it”Thanks
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Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
Premium Programs
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Enter The Clubhouse
Kick-Ass Copywriting
Carlton Swipe Files
The Freelance Course
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Virginia Drew replied
Hi Marcin: SWS teaches you how to write copy and the Freelance course shows you how to develop that into a business. They work hand-in-hand. I purchased the Freelance Course and can highly recommend it.
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Virginia Drew replied
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This is what John says about it:
The Freelance Course was always coupled with KACS, which covered the “writing” part. First chapter, “Get Good”, refers to KACS.
SWS expands on KACS, with more detail on the writing process, plus coaching.
For the serious copywriter, all three are required reading.
(By KACS he means Kickass Copywriting Secrets,…Read more
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Marcin Soltysik replied
SOLD! Thanks 🙂 Virginia