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JonathanC posted an update 9 years, 6 months ago · updated 9 years, 6 months ago
Hi there, I’m looking to freelance as a copywriter fulltime. I’ve picked up the Freelance Course and know I have to ‘get good.’ After finishing SWS I imagine I’ll be well on my way. How would you approach finding clients as someone with no previous copywriting gigs? (Do a lot of free work for random friends/business contacts? My own entrepren…Read more
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JonathanC posted an update 9 years, 6 months ago · updated 9 years, 6 months ago
As a way to improve my copywriting and marketing chops I signed up as an affiliate with my day job to sell colocation services. The small business customers don’t really know what they need or if they have a need and the tech companies they hire to take care of their IT stuff have tons of cheap options available. Pricing-wise we’re VERY…Read more
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Hi Jonathan. A good go-to tactic is always the truth. Try a version of a pitch that simply lays out what you offer — competitive pricing (or even wild-ass bargains) for superior service, great guarantees, proven performance results, whatever.
You’ve probably got two types of potential client: Those who already use reloc and understand how it…Read more
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Tanner Harp posted an update 9 years, 7 months ago · updated 9 years, 6 months ago
Any tactics from the pros for picking up quick clients?
I’m super excited to be part of the SWS course…
… but my day job rejected it as a valid training opportunity because sales isn’t a weakness. (Yet I couldn’t sell the class as necessary. Womp womp.)
So now I’m looking for the best way to pay the bill 🙂
I’ve freelanced for six years…Read more
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I think you answered your own question on “quick”. Contact former clients. Email them something they’ll probably find interesting (link to article, send them a book, etc.). Then ask if there’s anything you can help with.
Asking them if they know anyone you might be able to help could uncover someone in their network.
Google existing clients to…Read more
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Great, thanks a lot Stan. Hadn’t considered the competitor piece. Really helpful.
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JonathanC posted an update 9 years, 6 months ago · updated 9 years, 6 months ago
In the Action Seminar video (James Schramko vid at mintute mark 67:00) there’s mention of a report Robert Gibson wrote. (My current instructor in Sales Beasts.) Can we get a download of that?? (:
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Hi Jonathan: Robert created a couple of reports that he gives out. I’m not sure which one Kevin is referring to, but just post this question in your classroom, and Robert will know that you’re looking forward to getting his reports. I think he is referring to the one about how to put your sales letter together. If you want to reference this…Read more
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Thank you Virginia!
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Marcin Soltysik posted an update 9 years, 6 months ago · updated 9 years, 6 months ago
Where can I find “go-to guy” video/recording John talks about in SWS Step 9 – Develop Your Story and Your Voice. Thanks
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Hi Marcin: I will check on this and if I have it I will post it over the weekend.
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Hi Marcin: The Go-to-Guy discussion with Gary Halbert is one of the “Scuttlebutt session” audios. I will publish it on Monday and send out an email about it.
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Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
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John Carlton replied
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Every successful freelancer has a different story to tell about their early career. Some took jobs for a while first, just to guarantee steady work. Others jumped into the fray, and positioned themselves as a great choice because “X” (they were cheaper, they delivered faster, they studied under a legend, whatever). And others just took every job…Read more